As more people around the world join social networks—and as more platforms launch, rebrand or lose cachet—it’s getting harder to find and reach specific people. Communicators are forced to decide which social media channels are worth the effort.
One shortcut to messaging relevance is to target specific demographics, such as people of a certain age. An infographic from Personal Money Service can help in this pursuit.
According to the graphic, if you want to reach the 13- to 19-year-old whippersnappers of Generation Z, Instagram and Snapchat are the places to be. Millennials, who spend eight hours a day online, are all over YouTube, and 80 percent of Gen Xers have Facebook and Twitter accounts. Sixty percent of Baby Boomers between 50 and 64 use Facebook.
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By 2020, there could be 2.95 billion social media users. There’s no way to know what the hot platforms will be then, but a safe first step is to consider your target audience’s age and go from there.
After you respond to Granny’s Facebook “Poke” from three years ago, give the infographic below a read to learn more about who’s using the most popular social media sites.
from PR Daily News Feed http://ift.tt/2tKWSvn
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