Statistics to drive your marketing campaigns

Content marketing, SEO, social media, email marketing and pay-per-click efforts are all elements on the modern marketer’s tool belt.

How should a brand manager divvy up their time to accomplishthese pursuits? How does a communicator fit a message to the medium?

It seems like it should be a simple process. Take a little from column A and column B, add a sprinkle from column C and mix. Publish it, measure consumers’ responses, analyze the metrics and optimize it for the next round.

[RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]

Where do you begin the process, though? For many PR pros, it starts with a series of meetings, presentations, slide decks and white board discussions. Before you know it, you’ve turned your overall business goals into solid marketing tactics.

Next time you head into one of these meetings, come prepared with data.

An infographic from ClickX breaks down some of the most telling and compelling statistics in marketing. Use it to identify hot trends and build an argument for your proposed ideas:

from PR Daily News Feed http://ift.tt/2s75o7n