Whether you’re a recent college graduate or someone entering the public relations industry from a similar field, there are a few behaviors that new PR pros can immediately put into practice to impress their supervisors.
Follow these tips:
1. Do your research.
Research is a major part of PR, and executing it appropriately is essential. Here are examples of applying that practice to day-to-day tasks to help you shine:
- Research every client you’ve been assigned to. Learn as much as you can about any client you will represent. When given an assignment or discussing the client, you will have applicable knowledge, which your supervisor will appreciate.
- Research possible answers to any question you may have before you ask. Asking questions shows an eagerness to learn and that you want to get the job done right. When you take the initiative to find an answer before coming to your supervisors, that saves them valuable time and shows you are resourceful.
- Research media outlets and contacts applicable to your clients. Don’t wait to be told which reporter to pitch or where to send a client’s news release. Learn which reporters cover your client industries, and get to know those who have previously written about your clients. Read their work to learn how they write, which topics they focus on and what angles they favor. Not only will this prep you for media relations assignments to come, but you might also come away from your research with story ideas to suggest for your clients.
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2. Offer your input.
It may be assumed that as a newbie, you should be listening more than talking, but if you have something insightful to offer, speak up. Not only does this convey confidence, but you also can provide a fresh perspective. Whether speaking from life experiences or from research, your supervisor will be impressed that you applied your knowledge to the present situation and had the self-assurance to voice your insight.
3. Go above and beyond.
For someone new to the industry, this might be as simple as checking out a few more resources than those outlined in a research assignment and taking extra time to format your research into a presentation-style document.
For someone with a little more applicable experience, going the extra mile might mean taking a shot at Steps 2 and 3 when only Step 1 has been assigned. For example, if you were assigned the creation of a news release (Step 1), once it was completed, you might also try crafting the email pitch to accompany the news release, as well as identifying the targeted media contacts.
By doing those three things, you will not only improve your reputation with your supervisor, but you will also enhance your PR game overall.
Kerri Guyton is the director of brand content at Obsidian Public Relations.
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