The applicants made use of modern storytelling techniques like podcasts and live streaming, told stories using articles and blogs, and created innovative partnerships to spread news for their clients
The innovative and thoughtful submissions we received were truly outstanding. The applicants showed off their expertise in multichannel campaigns, Instagram, contests and games, event production and more.
Our judges reviewed more than 155 submissions to find the digital and social media champions making waves this year. Next, the judges will review this pool of finalists to name the 2017 category winners of PR Daily’s 2017 Digital PR & Social Media Awards. The PRDaily.com Special Edition announcing all the winners will be released in mid-July.
The PR Daily staff congratulates all our finalists and wishes you the best of luck in the final round of judging!
DIGITAL & SOCIAL MEDIA ACTIVITY
Blog
DEVENEY Insights, DEVENEY
Women's Marketing: Blog, Women's Marketing Inc.
Glad to Give, Current Marketing with Glad Products Company
Contest/Game
Grace Hopper 2016 Snapchat/Instagram Contest, Cisco Talent Brand Team
IKEA LED Light Challenge, Brownstein Group with IKEA USA
Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial
Zombie Dispatch, Idea Grove with Omnitracs
MyFuseFit, Nickerson with Fuse Cambridge
Digital Product or Service Launch
#SnackHour with Soy Vay, Current with Soy Vay
Women's Marketing Inc. x BelGioioso—Digital & Social Launch, Women's Marketing Inc. with BelGioioso
Creating #Cupfusion, Ketchum with The Hershey Company
Event or Stunt
Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan
The #AlternateFacts Zero-Calorie Meat Lovers Pizza, BML Public Relations with Villa Italian Kitchen
Singapore Tourism
Lyft of a Lifetime, 1000heads with Singapore Tourism Board
JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Microsite or Custom Website
DEVENEY Website, DEVENEY
Cebuana Lhuillier Consolidated Website, P.J. Lhuillier Group of Companies
Oahu Outage Map, Hawaiian Electric, Hawaii Electric Light and Maui Electric (The Hawaiian Electric Companies)
Podcast
Launching DevOps Radio, PAN Communications with CloudBees
Charting a Path for PR Podcasts with Unfiltered, Engaging Content, March Communications
Bravo TV's The Daily Dish Podcast, Bravo Digital Media
BEST USE OF DIGITAL AND SOCIAL MEDIA FOR …
Brand Awareness
Cebuana Lhuillier Facebook Page 2M Fans Campaign, P.J. Lhuillier Group of Companies
Lance Takes a Bite Out of National Sandwich Day, Luquire George Andrews with Lance
Sandia's Social Networks, Sandia National Laboratories
JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Ferrovial #UrbanPeek Contest & Exhibition, Ferrovial
Drink Amazing, Current with Brita
Lighting Up the Market: Changan CX70, Genedigi, a Publicis Groupe/MSLGROUP company with Changan
Cause Advocacy
M&M’s #MakeMeLaugh for Red Nose Day, Weber Shandwick with M&M’s
Impaired Driving Social Media Campaign, The Integer Group with Iowa Governor's Traffic Safety Bureau
Pregnancy and Infant Loss Awareness Month—Postcards of Hope, FleishmanHillard with Northside Hospital
sWheat Scoop, broadhead with Best Friends Animal Society
ID PPID, broadhead with Boehringer Ingelheim
Where You Live Matters, GlynnDevins with American Seniors Housing Association
Community Engagement
Jameson Shakes Up The Influencer Playbook, Ketchum with Pernod Ricard
Ferrovial #UrbanPeek on Instagram, Ferrovial
Inspiring Our Global GoPro Family to Live a Bigger Life, 1000heads with GoPro
JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
eBay Partner Network Insiders Community: Building an Affiliate Army, Just Drive Media
#IGotIntoUSC 2017 First-Year Admit Campaign, University of Southern California
Content Marketing/Brand Journalism
Coca-Cola Journey Mexico, Coca-Cola Mexico
Resource: The Alberta Energy Regulator's Brand Journalism Initiative, Alberta Energy Regulator
School Lunch Warriors, SheKnows Media with Horizon Organic
TechOhio Content Marketing Initiative, MediaSource with the Ohio Development Services Agency
Pfizer—Get Science, Group SJR with Pfizer
Coca-Cola Journey, The Coca-Cola Company
Event Promotion
2016 Final Four in Houston, 2016 Final Four in Houston
Swiping Right to #ChooseATL at SXSW 2016, AR|PR with ChooseATL
Shop With a Farmer, broadhead with Minnesota Pork Board
JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Going “All In” for Jenkins World, CloudBees and PAN Communications
The #UNCENSOREDDC Campaign Takes the District by Storm, Scott Circle with DC Public Library Foundation
75th Anniversary, Civil Air Patrol
Health Care Marketing
No Retiree Left Behind: Social Media Campaign, Willis Towers Watson
Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
Breast Cancer Awareness Week—Honoring Fighters and Remembering Survivors, FleishmanHillard with Northside Hospital
IBD Unmasked, Ketchum Inc.with Takeda Pharmaceutical Company Limited
Employee Engagement and Recruitment
#calstrslife Employee Engagement Success!, CalSTRS—California State Teachers' Retirement System
#JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
AstraZeneca ADA Chatter Champions: Real-Time Internal Micro Videos in a Regulated Industry, Ruder Finn
Ninong Ceb Facebook Group, P.J. Lhuillier Group of Companies
Digital PR Through Social Media, Workiva Inc.
WeAreCisco, Cisco
CAMPAIGNS
Email Marketing Campaign
Dram Good Scotch, Breakthru Beverage Group
VSP EnVision Digital Newsletter, VSP Vision Care
Marketing Campaign
Fruitocracy, SheKnows Media with Dole Food Company
M&M’s 75th Anniversary: #CelebratewithM, Weber Shandwick with M&M’s
Media Relations Campaign
OutDry Extreme ECO Jacket Launch, PMK BNC with Columbia Sportswear
T.R.I.P. Through the Multiverse, Adam Ritchie Brand Direction with The Lights Out + Aeronaut Brewing Co.
Kidney Voucher Campaign Goes Viral, Changes Lives, MediaSource with UCLA Health
Avid Media Relations, Red Lorry Yellow Lorry with Avid
Multi-Channel Campaign
New Hire Communication Campaign, Aon Hewitt with State Board of Administration of Florida (SBA)
Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016), Pancreatic Cancer Action Network
Webroot Most Infected States, Webroot
JBL EON ONE Take Contest, HARMAN Professional Solutions, JBL Professional by HARMAN, Amplify Marketing
Emeril's Meril Restaurant Opens with a BAM!, DEVENEY with Emeril's Homebase
2016 Predictive Analytics Survey, AMN Healthcare
PR Campaign
Care Counts Laundry Program, Ketchum with Whirlpool
Gillette Uses “The Force” of “Rogue One: A Star Wars Story” to Own the Holiday Season, Ketchum Digital with Gillette
Kingsford's Take Back Opening Day, Current with Kingsford
Livia—A Painfully Good Campaign, Blonde 2.0 with Livia
ANA Takes Off With Experience Class, Hill+Knowlton Strategies with All Nippon Airways
#Roboqueue—iPhone 7 launch, Sherson Willis with Spark
Fluent Political Pulse, North 6th Agency (N6A) with Fluent
Social Media Campaign
#HofDebate16, Hofstra University
#JoinMPC—Best Employer Campaign, Marathon Petroleum Corporation
Jeep 4x4 Day, Society Agency with FCA
Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing, Porter Novelli with HP Inc.
M&M’s 2016 Flavor Vote, Weber Shandwick with M&M’s
Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
Cisco Live, Cisco
Specialty Campaign
FIRST30, American Kidney Fund
Solar and Real Estate Week, The Hannon Group with U.S. Department of Energy SunShot Initiative
Where You Live Matters, GlynnDevins with American Seniors Housing Association
Viral Campaign
Rick Steves Rallies Inauguration Day Support for the ACLU, Amy Duncan with Rick Steves Europe
Last Empire War Z—Zombie Chase Parkour POV, Socially Powerful with im30—Last Empire War Z
BEST USE OF…
64 More: The 2017 Nissan TITAN and America’s Best Truck Warranty, Zócalo Group, a division of Critical Mass with Nissan North America
Poop-A-Chew, broadhead with Boehringer Ingelheim
Women's Marketing Inc. x Jane Iredale: Facebook, Women's Marketing Inc. with Iredale Mineral Cosmetics
Zicam Cold Remedy Brand Awareness Campaign, Protagonist LLC with Zicam
DearMKE, VISIT Milwaukee
Kyle Petty Charity Ride Across America, Largemouth Communications with Kyle Petty Charity Ride
Tombow USA Use of Instagram, Tombow
WeAreCisco Instagram, Cisco
Cisco Live, Cisco
@HopkinsMedNews Twitter Feed, Johns Hopkins Medicine
KOSC—Branding/Content Marketing Campaign, Katrina Olson Strategic Communications
Snapchat
WeAreCisco Snapchat, Cisco Talent Brand Team
Video
Emeril Lagasse Goes Bananas for Social Videos, one7 communications/Circle Group with Emeril's Restaurants Las Vegas
Happy Birthday Katherine Johnson, Ketchum with 3M
Scientists Live, Carnegie Museum of Natural History
The Faces of SAP, SAP North America
Liquid-Plumr's "Thankful to be Clog Free" Thanksgiving, Current Marketing with Liquid-Plumr
Be Comfortable In Your Own Skin, Taylor & Pond with Bio-Oil USA
A Day in the Life of a Vdara Vdog, Vdara Hotel & Spa at ARIA Las Vegas with Internet Marketing Inc.
Visual Design
Selling More with Bigger Ads, C-4 Analytics
Securing the Workplace, INK for SpiderOak
Mardi Gras Calorie King Infographic, DEVENEY with Touro Infirmary
GRAND PRIZE
Digital PR Campaign of the Year
Livia—A Painfully Good Campaign, Blonde 2.0 with Livia
Shame or Glory, SodaStream International Ltd.
Wage Hope Together—Pancreatic Cancer Awareness Month (November 2016), Pancreatic Cancer Action Network
Social Media Campaign of the Year
Entertainment: Where Everything Can Happen, FleishmanHillard with AT&T
Live From #drupa2016: HP Inc. Wins Gold at the Olympics of Printing, Porter Novelli with HP Inc.
Hike NC!, Blue Cross and Blue Shield of North Carolina with Capstrat
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