It isn’t pretty, fun or a particularly creative solution—but it sure gets the job done (given the right dosage, of course).
It’s a delicate dance that the email marketer does with the consumer. Send messages too frequently you’re unsubscribed. Send them too infrequently and you’re no longer top of mind. If they’re too bland, your message will go unheard among the noise that’s created by the 88 billion business emails that are sent each day.
RELATED: Tell better brand stories on Facebook, Twitter, Instagram, Snapchat and your blog.
People turn to email and opt in to brand messaging more than they do to Facebook and Twitter. Consumers have touch points with an estimated 11 brands per day through email, compared to nine on Facebook and eight on Twitter.
Gender trends become a bit confusing in email marketing, however. Men are more likely to open a company’s email, but women are more likely to pay attention to marketing emails. Women spend more time checking email on their smartphone, but men are more likely to convert from an email to a purchase on their smartphone.
Email marketing works—as evidenced by the 76 percent of subscribers who make purchases from an email marketing message. The other side of that coin is that 66 percent of consumers unsubscribe to emails because they aren’t relevant to them.
In order to be (and stay) relevant to your consumers, marketers should start by understanding the medium they’re using. We recommend the following infographic from EveryCloud. It’s perhaps the most comprehensive collection of email marketing statistics ever compiled:
from PR Daily News Feed http://ift.tt/2dXxvlc
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