A click is often all that separates a brand from its potential customers — a click on a news article that showed up in search results, or a product review an influencer shared on Twitter, or a video distributed to a popular website.
These clicks add up over time, connecting audiences with the information they need to make buying decisions.
However, as customers have become more connected across channels, communicators have become less connected.
For far too long, communications teams have struggled with gaps in technology, content, data, analytics and attribution. While one service may be used to understand relevant trends and conversations, another is used to communicate with media and influencers, and yet another to measure success, making it challenging to truly connect the dots between PR and business outcomes.
Manually coordinating earned media campaigns wastes resources, dramatically decreases effectiveness and further isolates communicators from the investment that owned and paid media marketers receive.
Your audiences are connected. Isn’t it time to connect your communications?
During his tenure as general manager and senior vice president at Oracle Marketing Cloud, Cision’s Chief Executive Officer Kevin Akeroyd drove innovation for marketers, helping them energize relationships and build their sales pipeline through technology.
“But it wasn’t just about the individual capabilities of the technologies,” he writes in Welcome to the Future of Earned Media Communications. “It was the way the technology and data worked together, as one unified entity, that really drove value for our customers. Marketers had been dealing with a number of vendors and solutions, many of which focused on one narrow problem. We gave them a stack of technology, data and services so they could streamline efforts and get a holistic view of campaigns.”
Of course, as any communicator knows, earned media hasn’t had that same level of integrated technology. Demonstrating our communications’ value has been incredibly difficult.
Until now.
Earlier today, Cision welcomed the next era of media and communications by announcing the Cision Communication Cloud™.
“In one unified platform, we now have the ability to more easily and effectively manage our programs across the communication lifecycle, helping you to listen, target, create, engage and analyze in a streamlined approach. The Communication Cloud has arrived, and it’s here to cover the entire customer journey,” shares Kevin.
And PR Newswire is excited to play a role in powering it, integrating the world’s largest, most trusted content distribution network into a single, best-in-class cloud-based platform.
For more than 60 years, PR Newswire has helped organizations communicate across multiple channels, with services that include:
- A network of more than 300,000 online and traditional media distribution points in more than 170 countries and 40 languages, 10,000+ websites and apps, one million social followers, and hundreds of broadcast channels.
- A well-versed team of industry experts and world-class editorial staff, who deliver insights, strategy, best practices, and hands-on help to help you create high impact content.
- A robust suite of engagement tools, including best-in-class multimedia content creation and distribution services.
However, in our daily conversations with journalists, bloggers and other influencers, we still hear that audiences are looking for better, more targeted pitches and higher quality content.
By providing access to all of Cision’s powerful capabilities under one umbrella, the new Communication Cloud has paved the path to smarter communications.
Turn fragmentation into coordination today. Request a demo of the new Cision Communication Cloud and start executing a unified, real-time and profitable communications strategy across all of your media channels.
Author Jason Edelboim is President of PR Newswire Americas and a member of the Cision Executive Management team.
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