We learned that IR websites are essential for an investor’s “buyer’s journey,” but what type of content are they looking to find?
This surprised me. I would have thought that the intangible content on investor relations websites was the largest driver of traffic over tangible data. That is NOT the case. Perhaps further research is needed for this – but with the glass half full, this does indicate that IR websites are operating well as “a library” of owned-content.
One detail that you will read in the full report (You can order a printed copy here) – PowerPoint-based investor presentations are the top content hunted by Wall Street. Make sure yours are easy to find.
For more on the Shareholder Confidence 365 Study, request the full 30-page hardcopy report now.
About the study
Initially launched in 2012, the Shareholder Confidence 365 Study is an ongoing survey targeted at two key constituents with whom public companies communicate: institutional investors and individual investors. It was the first study of its kind — directly asking investors how they consume investor relations content. In 2014, we published an updated study.
For this 2016 iteration, we have segmented and compared the results between institutional investors and individual investors. To date. we have accumulated over 6,870 responses from a pool of 16,000 buy-side analysts & portfolio managers and from over 15,000 long-term holding retail investors. There are 29 questions.
Questions include:
- How often do you visit IR websites?
- Why do you visit IR websites?
- Do you use Twitter for stock research?
- Would a CEO video instill trust?
- Do you use earnings estimates?
The inbound response ratio is 1:3, Wall Street to Main Street. All of the data is unedited, except for any typos within the comments and the exclusion of inappropriate comments.
Click here to request the free Shareholder Confidence 365 Study.
Author Bradley H. Smith is Director of Marketing, Investor Relations and Compliance Services at PR Newswire and Vintage.
from Blogs http://ift.tt/2evFUgJ
No comments:
Post a Comment