There is no shortage of news stories about childhood obesity, sugar-laden snacks and sodas and the need for kids to increase their activity levels. How are communicators and wellness advocates encouraging exercise and healthy behaviors this Halloween season?
Treats and trends
It may be self-serving, but Pokemon Go has a marketing ace up its sleeve. Tech Times reports the augmented reality game is hosting its first global event:
From October 26 through November 1, all candy rewards in Pokémon Go will increase. Catching a pocket monster will now reward six candies (up from three) while transferring an unwanted Pokémon to Professor Willow will now reward two candies (up from one).
Niantic is also encouraging players to get walking with an update to the game's recently added Buddy system. Typically, the buddy system rewards a single candy for a specific Pokémon after walking a certain distance with that creature. During the Halloween event, that number will go from one candy awarded to four, so it's a great time to get exercise and farm some candy for those harder to find Pokémon.
Is Pokemon Go newsjacking Halloween? The TechTimes.com post continues:
It looks to be a fun and fitting event, but it remains to be seen if the event's limited duration will bring players back to the game. Pokémon Go has been rapidly losing players in recent months, and updates to encourage players to keep playing are few and far between.
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Jumping jacks and jack-o’-lanterns
In Sioux Falls, South Dakota, KDLT News is encouraging adults as well as kids to get moving. On Oct. 31, a local gym—CPMFITness—is planning daylong Halloween-style classes using pumpkins to exercise. People who attend in costume get a freebie session.
Another fitness studio, BeachBody.com has graphics on pumpkin reps and workouts:
The company is also marketing “Spooky Halloween Runs” in California and Arizona. The 5K Carrera de los Muertos (“Run of the Dead”) and a Day of the Dead-themed race:
An infographic on SparkPeople.com—a website that promotes health and wellness—offers a trick-or-treaters workout:
For folks concerned about the consumption of sugary treats, Dr. Andre Paixao at Arkansas Heart Hospital offers advice. "If you allow people to consume an obscene amount of candy this time of year, they'll carry some of that throughout the year, develop a sort of sweet tooth and that is what we can link to heart disease" Dr. Paixao explains. NWA.com reports:
It's not just heart disease that's a concern. Too much sugar can also put your child at risk for obesity, diabetes, high blood pressure and insulin resistance, as they get older.
"The lifestyle choices we make as a child, dietary habits, we tend to carry on to adulthood," Watch the labels and avoid things with very high sugar content," Paixao advises.
What kinds of special events and healthy promotions are you preparing for the coming week? How would you tweak the ideas mentioned in this post for future Halloween festivities?
from PR Daily News Feed http://ift.tt/2etCxGu
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