Uber’s recent (and disappointing) diversity report highlighted the disparity of jobs not only in its own ranks, but at many tech companies.
The New York Times reported:
According to Google’s most recent diversity report, for example, just 31 percent of its work force are women. Google also said 81 percent of its technical jobs were held by men, while 1 percent of its employees in the United States were black and 3 percent were Hispanic. Many of the numbers stack up roughly along the same lines at Apple and Facebook.
PR is also one of the only jobs at tech companies which in women make more than men—bad news for the tech industry, but promising for female communicators.
San Francisco Business Times reported:
… In 10 categories, women made more than their male peers in only two instances: As public relations managers, pulling in a median income of $80,470, or at the vice president level for engineering, earning $226,425. In the eight remaining categories, men were paid more for the same jobs.
Some organizations are looking to change that, however.
Flatiron School in New York is partnering with Bustle to extend more than $100,000 in scholarships for women to enter the school’s Online Web Developer Program. The two organizations are also focusing on “events and opportunities to help more women enter the increasingly vital field of media tech.”
Bustle and Flatiron School are also highlighting how the media and tech industries intersect with an event called “Developing Stories: The Women Shaping Media Tech ” at Flatiron’s campus on April 26.
The partnership can prepare more women PR and marketing practitioners to apply for openings such as these current featured job listings: ads marketing and media partnerships specialist at Facebook in Menlo Park, California; social media manager at Twitch in San Francisco; media specialist at GoDaddy in Scottsdale, Arizona; global head of communications at Nokia Technologies in San Francisco; social media representative for teens and tweens at NBCUniversal Media in Orlando, Florida; senior manager of content and social media at Amazon in Seattle; and social media account director at Diply in Toronto.
How can communications students—as well as established PR pros—become more tech savvy?
Kristi Riordan, Flatiron’s chief operating officer, gives tips to embrace tech tools and gain your voice:
Become nimble in the adoption and integration of new technologies. Most technologists get started by tinkering with tools that help them do something better than they could alone. Start trying and using new technologies related to the work you do everyday. Develop an opinion on what's great about a tool or where it falls short. Talk to people in your industry about new apps and tools you like. Mention things you wish were easier to do in your job and see if anyone has a recommendation for a tool you should try. By directly, and regularly, connecting with new technologies, you'll increase your literacy and ability to wield its power.
Above all, PR pros shouldn’t be scared to learn, says Lindsey Green, Bustle’s vice president of corporate communications:
Don’t be afraid of new platforms, tools and technologies. Learn as much as you can and experiment with new tools as much as you can. Not everything will stick, but it will keep you close to what is up and coming, close to trends, and also benefit your clients. Use new technologies to enhance what you do on the traditional PR front.
Riordan agrees. She says:
Wherever you are today, take one step closer to technology. Whether your step is inviting an engineer on your team out to lunch, thinking about how you can use data more effectively or learning enough code to write your own custom scripts - taking a step is what matters. Because the more you understand technology, the more you'll want to know.
You can apply here for Flatiron School and Bustle’s opportunity.
Not the job for you? See what else we have in this week’s professional pickings:
Ben & Jerry’s social and digital insight analyst—Unilever (Vermont)
Digital content editorial and publishing manager—Pampered Chef(Illinois)
Social media monitoring consultant—Major League Soccer (New York)
Senior strategic communications coordinator—HDR (Texas)
Digital and operations internal communicator—Chase (Delaware)
Senior account executive, corporate PR—Edelman (Oregon)
Marketing editor—United Airlines (Illinois)
Global social media manager—Network marketing (United Kingdom)
Senior director of communications and PR—App Annie (California)
Social media associate—Nature’s Way (Minnesota)
Inbound marketing manager—Delta Marketing Group (Vermont)
Dockers social media and PR manager—Levi Strauss (California)
Media and communications intern—Ashoka (Mexico)
Community editor—Bloomingdale’s (New York)
PR and social media manager—Corning (North Carolina)
Social media editor—SSENCE (Canada)
Creative content and communications specialist—SAP (Pennsylvania)
Senior specialist, content development/writer—Boston Scientific(Massachusetts)
Marketing manager—Boston Consulting Group (Texas)
Senior manager of global culture communications—Fiserv (Georgia)
Interactive media coordinator—BNP Media (Michigan)
Communications specialist—Sleep Number by Select Comfort (Minneapolis)
Temporary media relations coordinator—Tiffany & Co. (New York)
If you have a job opening that you would like to see highlighted in our weekly listings, please email me or tweet me a link to its URL: @bekiweki.
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