The $35-per-month service (which is the same price as PlayStation Vue’s most popular package) is immediately available in New York, Los Angeles, the San Francisco Bay Area, Chicago and Philadelphia.
YouTube announced the service in a blog post and an accompanying video:
Viewers will be able to stream live TV from any device and record unlimited programs from ABC, CBS, FOX, NBC, ESPN, Fox Sports, Comcast SportsNet and several cable channels. Primary users can share their accounts with up to five people.
Users who sign up to the service get a 30-day trial and will also receive a free Chromecast device when they pay for their first month of service (while supplies last).
“We are not trying to replicate other offerings in the marketplace. We are letting users drive this for us,” Kelly Merryman, VP of content partnerships for YouTube, told Variety. “We tried to identify the right set of programming from Day one—and I think we’ve got it.”
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YouTube will have plenty of competition in the effort to win cord cutters’ hearts. AT&T’s DirecTV Now, Dish’s Sling TV, Sony PlayStation Vue and FuboTV have already staked their claim in the space.
As more consumers turn to streaming services—and as social media and internet giants launch offerings—marketers will have to tailor their content for mobile screens (and shorter attention spans).
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