If you work in the internal or external communications field, chances are you use the word “digital” on a semi-regular basis.
What does it really mean, though? Does “digital content” comprise anything that isn’t physically printed? Most, including marketing and content executives, would agree that the idea of digital transformation goes well beyond that.
This much was revealed in a recent study from the Institute for Public Relations and Peppercomm, which sought insights from 22 such executives on what the phrase means to them and their daily responsibilities.
[RELATED: Discover the digital strategies you need to break out of your silo and succeed in today's changing marketing communications mashup.]
The study lays out thre steps to achieving digital transformation in your marketing department:
1. Begin with a digital audit.
2. Implement your strategy.
3. Measure and optimize.
It’s simplified, but in my experience of pushing organizations toward this model, it’s also accurate.
What’s most interesting about the study is to hear what individual chief marketing officers and chief commercial officers have to say about definition of digital.
For that, check out the infographic below:
from PR Daily News Feed http://ift.tt/2wUyWH1
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