It’s not “tech” per say, but one of the more creative marketing approaches I came across at Inman Connect last week was On the Move. They lease trucks covered with custom graphics, also known as driving billboards.
What’s so creative about this? If it’s just for your business, then it’s not. But what if it’s a truck “for your clients exclusive use”? (at the brokerage level). Your clients will use it on their big moving day — and YOUR CLIENTS will drive it all around town, showcasing your brand in the process.
Apparently this strategy is fairly wide spread, but I can’t remember having ever seen one in the Seattle area.
What do you say? Want to rent a driving billboard and loan it to your clients?
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