I saw the news that NAR is launching the .realestate top-level domain later this year, which is a result of winning the rights to do so back in 2014.
Domain names are not valuable by themselves. They aren’t going rank in Google without great content and backlinks, both of which require either considerable time or money. It’s no secret I’m a skeptic of the value of top level domain names, just read the comments on this post about .realtor for my thoughts on the topic from several years ago.
From today’s press release:
“The launch of the .realestate domain with top-level domain industry leader Second Generation, will bring great benefit from day one,” said NAR CEO Bob Goldberg.
I’m genuinely curious, can someone explain to me just what benefit that is?
If you’re convinced of the value and interested in signing up early, you can do so here.
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