Tuesday, October 9, 2018

21 fortunes for PR professionals

Does it seem like fortune cookie fortunes have become more preachy than prophetic?

Some of these cookie cutter sayings seem to tell you what to do, rather than what to expect. You may even wonder if you’re reading a fortune or talking to your mother-in-law.

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Following this current fortune cookie trend, here are a few fortunes for PR professionals and corporate communicators. Use them wisely.

  1. Pass the check to the person with the worst spelling.
  2. You will be hungry again when it’s time to start writing.
  3. You can’t win friends with bad grammar.
  4. Write first; edit later—maybe after a beer.
  5. The single biggest problem in communication is the illusion that everyone does it well.
  6. Don’t be afraid of the obvious.
  7. Uneasy lies the head that writes the content.
  8. Don’t believe your own spin.
  9. Never quit—unless you hate it.
  10. Friends don’t let friends use the word “irregardless.”
  11. Buy the damn shoes.
  12. Two wrongs don’t make a right, but they make a much better story.
  13. Try to leave out the parts that people skip.
  14. If at first you don’t succeed, fail big.
  15. Follow your dreams—unless you dream of using “impact” as a verb.
  16. What’s the best that could happen?
  17. To thine audience be true.
  18. A day without thinking you’re a hack isn’t over yet.
  19. Choose happiness or serial commas. Same thing, really.
  20. Any day you don’t accidentally misspell “occasionally” is a good day.
  21. Let’s use “utilize” instead of “use,” said no writer ever.

What fortunes would you put in a cookie—or on a colleague’s desk?

Laura Hale Brockway is a writer/editor/marketer/ living in Austin, Texas. Read more of her work on PR Daily and at Impertinent Remarks.

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