That’s judging from the reaction to its recent user interface-lift.
On Thursday, the platform revealed its new look was revealed, which took users by surprise. Here’s how the company rolled out the changes:
So fresh. So clean. So live.
— Twitter (@Twitter) June 15, 2017
Check out our new look. ๐๐https://t.co/ClWbwi8CEH http://pic.twitter.com/nR27POQkEi
Twitter made several updates to the new interface, which include:
- A new look, with changes to the typeface and icons
- A relocated and remodeled “Explore section (where the Notifications tab used to be)
- Settings were moved to a left-hand nav bar in the iOS mobile version (that change hit Android phones last summer)
- Reply icon is now a conversation bubble instead of a standard reply arrow
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In a blog post titled “Check out our new look,” the company wrote:
Today, with lots of feedback and ideas from you, we’re refreshing our product too and making it feel lighter, faster, and easier to use. We listened closely and kept what you love. And for the things you didn’t, we took a new approach to fix and make better.
Though Twitter said it took users’ feedback to heart, many criticized the update. The hashtag # NewTwitter trended through most of the day, with many users tweeting their reviews with memes and snark:
#newtwitter Just...WHAT THE DUCK JUST HAPPENED? http://pic.twitter.com/JBM69FzWU7
— Yasmine Mendes๐ (@ya_2307) June 15, 2017
Old vs. #NewTwitter http://pic.twitter.com/FhZBbsKO5C
— Dank Memes ๐๐๐ (@memesiv) June 15, 2017
Twitter then vs Twitter now #NewTwitter http://pic.twitter.com/85O4HcOJDc
— Kamikaze (@xAtomSlasher) June 15, 2017
Me opening up twitter and seeing #NewTwitter. http://pic.twitter.com/ep5jJiBcvX
— ๐ (@memoriesdw) June 15, 2017
what is this, a twitter UI for babies? with round edges so we don't hurt ourselves?
— adriennnnnnnnnnnnnne (@insertdisc5) June 15, 2017
Casually browsing twitter, I refresh the page and then my Twitter UI suddenly completely changes.. Oh. Thanks? http://pic.twitter.com/3CPSKagcIk
— BeeStee (@TheBeeStee) June 15, 2017
Though the reaction to Twitter’s new look was mixed, users’ biggest beef was that Twitter failed to include an option to edit tweets in its latest update. It’s a feature which many have been clamoring for years:
When twitter changes everything except giving us an option to edit tweets #NewTwitter http://pic.twitter.com/lwqDesRPvL
— sahil(-: (@officialsahilg_) June 15, 2017
Back In The Day Twitter = ⭐️
— Natayio (@natayio) June 15, 2017
Old Twitter = ❤️#NewTwitter = ♡
Future Twitter = still no "Edit Tweet" button & still no "Save Gif" button
"I'm desperate!" she cried, "I need it! Give it to me now!"
— 50 Nerds of Grey (@50NerdsofGrey) June 15, 2017
"I'm sorry," he said. "#NewTwitter won't have an edit button."
We been asking y'all for the edit button for the longest but y'all wanna change and add everything besides that?? ๐๐คฆ๐ฝ♂️ #NewTwitter http://pic.twitter.com/mfIon4UYRo
— 〽️onte (@dreadheadmonte1) June 15, 2017
Us: "We NEED a damn Edit button now!!!"#NewTwitter : "Just proofread before you hit send....."
— Jay Breeze (@DeLaBreezus) June 15, 2017
Us: http://pic.twitter.com/i5XQgj4TDW
Twitter did not respond to criticism or issue an explanation for the lack of an edit button.
What do you think about the platform’s changes, PR Daily readers? What’s your take on how the company rolled them out?
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