Fallout from the recent frightening clown sightings across the country has hit one of the branding world's most iconic mascots.
Ronald McDonald will take a lessened role in McDonald’s marketing efforts until the rash of clown sightings significantly dies down, execs say.
From McDonald’s:
McDonald’s and franchisees in the local markets are mindful of the current climate around clown sightings in communities and as such are being thoughtful in respect to Ronald McDonald’s participation in community events for the time being.
Even the literary horror world’s premiere purveyor took to Twitter in an effort to quell the situation:
Hey, guys, time to cool the clown hysteria--most of em are good, cheer up the kiddies, make people laugh.
— Stephen King (@StephenKing) October 3, 2016
Reports of creepy clowns have spread to more than half the states in the country since August, when the first report surfaced of clowns trying to coax children to join them in the woods in South Carolina.
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There’s no word on what criteria will be used to determine when Ronald McDonald will resume his role as the face of the franchise.
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