Would you call them out in a public forum?
That’s exactly what NBA star LeBron James did when he had had enough of the bugs in the National Basketball Association’s GameTime app.
James is technically a Cleveland Cavaliers employee, but as the NBA’s marquee player, fans were surprised to see him tweet this:
@nba GameTime App 2016-2017 can we please fix the box score portion. It's to challenging scrolling through it and remembering previous stats
— LeBron James (@KingJames) October 7, 2016
The NBA responded roughly 14 hours later:
@KingJames Yup, we're on it. Dev team is working on an update today.
— NBA (@NBA) October 7, 2016
The response reverberated around social media. Perhaps because users were surprised that one of the league’s most prominent players had the gall to call out the app’s shortcomings—or it might have been because it was a surprise that the organization responded at all.
Even though users pointed out the problem prior to this interaction, it looks like it took someone with James’ influence to force change:
@NBA @KingJames I tweeted you about this days before LeBron but I guess my opinion doesn't matter huh?
— Jeremiah (@kballstar833) October 7, 2016
@NBA @KingJames so LeBron says this and a dev team is immediately on it. People report the same issue and get an automated response. Neat.
— Dustin Burling (@DustinMBurling) October 7, 2016
The NBA’s response even got its own Reddit thread. Here's the top comment:
“...Now he just needs to criticize league pass and ticket prices and we're golden.”
Scroll down the thread and you’ll get a sense of the frustration that fans were experiencing:
Kind of sad that this is what it takes though. If LeBron hadn't tweeted that, who knows how long it would have taken.
Some Twitter users echoed the sentiments. Others saw it as an opportunity to point out every other tech issue the NBA is having:
@NBA @KingJames Can you criticize League Pass?? I'm tired of having to illegally stream NBA games. I want to pay you but it's awful service!
— Duke Silver (@mrgeriatric) October 7, 2016
@NBA @KingJames Can you also fix an issue with the condensed game when switching to it to full screen? Ads are also an issue and the screen
— Deven Parikh (@DParikh30) October 7, 2016
@NBA @KingJames fix the 30 second delay between league pass and the live feed too...
— DoctorBlackson (@luqman_416) October 7, 2016
The lesson here is simple: Fix your tech issues immediately.
No one wants to wait for a prominent social media user or celebrity “influencer” to point out the flaws in your app—because it’ll just give everyone else a chance to pile on.
If this gets the NBA to fix League Pass, it will have been worth it.
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