Should you hire an in-house team or digital agency?

At some point, most organizations will be faced with a decision: Do we keep our PR, marketing and content functions in-house—or should we farm it out to a digital agency?

In many cases, this isn’t an easy choice. There are many factors to consider: cost, resources, personnel, office space, hiring costs, talent pools and so on.

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In bringing on an agency, there are challenges with ensuring that the team knows and understands your organization—plus hourly billing considerations and the hassle of cutting ties with the agency if the relationship doesn’t work out.

Internet Marketing takes a hard stance on the topic in its recent infographic:

Marketing agencies make more sense because they:

- Are more cost effective.

- Will provide superior quality work, expertise and insights.

- Are given less leniency than in-house marketing teams, so they will work harder to keep a client.

Though these points are true in many instances, they’re fairly presumptive.

I’ve worked on both sides—agency and in-house—and I’ve seen incredibly talented people on both sides. Cost-effectiveness varies from organization to organization based on requirements.

The infographic also doesn’t take into account the relatively high turnover rates that many digital agencies experience. Organizations that hire digital agencies may find themselves working with a rotating cast of characters.

Still, the infographic makes some great points about the steps that organizations should take when they’re weighing their options. Check it out below:

from PR Daily News Feed http://ift.tt/2d672h9