As social media channels wax and wane and as content consumption patterns evolve, marketers have to pivot accordingly. Predicting the next big thing in digital marketing can be a fool’s errand, but certain trends give a strong indication of which way the wind might blow.
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An infographic from MDG Advertising forecasts the supremacy of six digital marketing trends in the near future. According to the graphic, video, data analysis, automation software and chat engagement (through messaging apps such as Facebook Messenger) warrant heavy investment. More traditional marketing pillars, such as content audits, also merit priority.
The infographic touts the growing popularity of longer content. MDG quotes research that says corporate blog posts between 1,200 and 1,400 words garner the most shares and that the average post in 2016 had increased in length by nearly 20 percent.
The infographic below can point your budgeting brain in the right direction—or at least give you a glimpse of where marketing appears to be heading.
from PR Daily News Feed http://ift.tt/2s7G45n
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