Why exceptional health content matters more than ever

More than 70 percent of consumers have searched the internet in the past year to find information on health-related issues for themselves or a loved one.

The journey continues on social media, says Michael Del Gigante, founder of MDG Advertising. His infographic says health care communicators must create compelling and relevant content with ample support on numerous social media networks.

Content creation plays a pivotal role in public education. Consider a few statistics Del Gigante shares about brand marketing and consumer behavior:

• More than 55 percent of Americans say online content has changed their approach to health care.
• Nearly 55 percent of Americans believe digital information has led them to ask their provider new questions.
• Around 65 percent of health care marketers say content is a high priority this year.

[FREE DOWNLOAD: How to boost culture and retention in health care through 'new wave' comms.]

The content competition—especially with video—is heating up. Take a look:

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This article was first published in June 2016.

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