The physical world and online world in a massive way when it comes to the flow of power.
From the Exponent podcast about podcasting and centralization:
In the offline world, power flows from controlling supply.
In the online world, power flows from controlling demand.
It doesn’t sound like much, but it’s a massive difference worth understanding.
Until the real estate industry understands how power flows in the online world and counters with differentiated buyer solutions not currently available/possible, you’ll be dependent on Zillow’s of the world. It’s easy to figure out the future winners of this industry; follow those that satisfy untapped buyer demand.
For those who want to increase your leverage, ask yourself, “what can I do/build to generate demand?“
A few ideas:
- A marketplace of public CMAs.(more)
- A private/trusted pocket listings marketplace. (more)
- Give buyers access to trusted knowledge/answers from real estate experts — without giving up their contact information. (more)
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