Hope is in the air.
Thursday night, die-hard fans will break out their unwashed jerseys and retire to a sacred spot on the couch in hopes that their game day rituals bring good luck to their beloved football franchise.
The National Football League’s draft is a spectacle that gives lovers of the sport a renewed belief that this could be their year. As a Cleveland Browns fan, I can tell you firsthand that it signals a fresh start for some teams and fanbases that would like to forget about last year—or many previous years.
The NFL will expand its coverage of the seven-round event—including broadcast coverage of all three days for the first time ever.
In a press release, the NFL described the details of its partnerships with ESPN and Fox:
The NFL today announced a new broadcast arrangement in which NFL Network and FOX will team up to simulcast live coverage of Rounds 1-3 of the 2018 NFL Draft. Additionally, the league has expanded its partnership with ESPN/ABC whereby ESPN2 will supplement ESPN's coverage of Round 1 with a separate and unique college-themed production in addition to a simulcast of ESPN's live coverage of Rounds 4-7 airing on ABC.
[RELATED: Take advantage of the power of video—regardless of resources or budget]The NFL has recognized that the overwhelming success of the event has led to increased demand for coverage of all rounds.
The release continues:
"The NFL Draft is a unique event on the NFL calendar where the promise and excitement of the future is universally felt among fans, players and clubs," said Brian Rolapp, Chief Media and Business Officer, NFL. "Fan interest in the NFL Draft grows year after year, and we are excited for the opportunity to meet that demand with expanded draft coverage including a record six television networks, while deepening the relationship with our trusted broadcast partners ESPN and FOX."
ESPN will look to ride its wave of success from its first-round coverage last year.
In a press release, the sports entertainment organization summarized its 2017 viewership numbers:
ESPN delivered a total live audience of 6,924,000 viewers for its Thursday night telecast of Round 1 of the 2017 NFL Draft. Including streaming, this ranks as the fourth most-viewed Round 1 telecast on ESPN since the new primetime format began in 2010, and a seven percent increase over ESPN’s audience for round 1 in 2016 (6,487,000).
The first rounds are filled with anticipation, but the additional coverage of later rounds means you could witness this year’s “sleepers.” Who knows—your team could find the 2018 version of Tom Brady.
Looking for a communications position with the NFL? Here are a few openings at its organizations:
· The NFL Network is looking for a marketing coordinator in Los Angeles.
· NFL International seeks a director, international consumer products in New York City.
· The NFL Network is in search of a director of social promotion in Los Angeles.
ESPN is also in search of communicators:
- Manager of digital marketing in New York City.
- Senior account manager in Burbank, California.
- Product manager in Bristol, Connecticut.
Not the job for you? See what else we have in our weekly professional pickings:
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