If a picture is worth a thousand words, some marketers aren’t getting their money’s worth.
As attention spans shrink and more companies release content to attract customers, content marketing efforts are becoming more sophisticated. Simply, they are becoming more visual.
Whether you opt for live video or well-researched infographics, turning data-dense messages into digestible images has become a crucial part of a communicator’s repertoire. However, not every piece of content makes sense for a video or infographic.
[RELATED: Learn video production secrets that captivate audiences—without breaking the bank]
This infographic from PMG lists a variety of ways that marketers can transform their stories into eye-popping visuals.
They include:
- Digital illustration
- Explainer videos
- Motion graphics
- Email design
The infographic also makes the case for making visuals an integral part of your content mix. For example, pairing an image with information increases recall by 60 percent.
Learn more about these tactics and their impact on your content goals by reading the full infographic:
from PR Daily News Feed https://ift.tt/2KaFrx6
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