Working under strict deadlines, budget constraints and government regulations is just part of the everyday life of a nonprofit communications professional. Those who find innovative ways to tell stories within these kinds of limitations are truly stars in their field.
PR Daily’s 2018 Nonprofit PR Awards sought to find organizations that were doing this kind of work. We’re excited to recognize this year’s finalists for their unique and thoughtful efforts. Read on to learn more about this year’s finalists, and stay tuned for our winners announcement, which will be published in a couple of weeks.
CAMPAIGNS
Advocacy or Awareness Campaign
- #LookUp, The Thomas Collective with Seattle’s Union Gospel Mission
- Stand with Gavin, Precision Strategies with ACLU
- The Cura Foundation’s Unite to Cure, the 4th International Vatican Conference, The Cura Foundation and Allison+Partners
- Campaign for Civility, Detroit Regional Chamber
- Protect Florida Democracy, Sachs Media Group with The Florida Bar
- Protecting New Jersey Bail Reform, RoseComm with American Civil Liberties Union of New Jersey
- Generate Possibilities, Tri-State G&T
Branding or Rebranding Campaign
- #ExcellenceisBuilding, General Building Contractors Association
- Reshaping the Future for Children, Children's Home Society of Florida
- We Are Stronger TOGETHER, Jewish Federation of Delaware
- Radiant Health Centers Rebrand, (W)right On Communications with Radiant Health Centers
Community-Nonprofit Partnership
- The Great Summer Dish, Atlanta Community Food Bank
- Blue on the Block, T.D. Jakes Ministries and the Dallas County District Attorney's Office
- Adult Literacy XPRIZE Competition, XPRIZE
- Malama Honua Worldwide Voyage, Bennet Group Strategic Communications with Polynesian Voyaging Society
Corporate-Nonprofit Partnership
- 2018 United Way Campaign, Nicor Gas
- Graeter’s Cones for the Cure, RMD Advertising with Graeter’s Ice Cream
- Graeter’s Chunky Chunky Hippo, RMD Advertising with Graeter’s Ice Cream
- Race to Finish Pediatric Cancer, Children's Hospital of Pittsburgh Foundation
- Don’t Be an Accidental Drug Dealer—A Campaign to Combat Tennessee’s Opioid Epidemic, MP&F Strategic Communications and BlueCross BlueShield of Tennessee
- A Decade in the Making: The Global Coalition to End Wildlife Trafficking Online, World Wildlife Fund
Event PR and Marketing Campaign
- Florida's Foo Foo Festival, DEVENEY with Art, Culture and Entertainment, Inc.
- 2018 PA Blue Ribbon Champions for Safe Kids, Nell McCormack Abom Communications with Pennsylvania Family Support Alliance
- Disrupt Dementia, FleishmanHillard with AARP
- Asplundh Cancer Pavilion Opening Events, Abington—Jefferson Health
Executive Visibility Campaign
- Ascension Thought Leadership Strategy, Ascension
- Dr. Tony Slonim Thought Leadership Campaign, Renown Health
- Executive Visibility, College of DuPage Marketing and Communications Department
Fundraising Campaign
- Vinnies CEO Sleepout Queensland 2018, Rowland with St Vincent de Paul Society Queensland
- Second Chance Lemonade Stand, Compassion International
Influencer and Donor Relations Strategy
- Home is the Key 2018, Porter Novelli with Habitat for Humanity
Social Media Campaign
- AutismOklahoma PieceWalk and 5K, Koch Communications and AutismOklahoma
- National Nutrition Month Social Media, Academy of Nutrition and Dietetics
- Boosting Engagement Across the Nation with “Philly Heaven in a Box,” Visit Philadelphia
- Women of Macon-Bibb, Macon-Bibb County Office of Public Affairs
Marketing Campaign
- #ExcellenceisBuilding, General Building Contractors Association
- Mouths of Babes Campaign, Tarrant County College
Media Relations Campaign
- Malama Honua Worldwide Voyage, Bennet Group Strategic Communications with Polynesian Voyaging Society
- Health Pools 2018, Sachs Media Group with The Water Quality & Health Council
- Pro Bono PR Support for Save Purnell Today, Gillian Small Public Relations with Save Purnell Today benefitting the Wylder Nation Foundation
- The New England Center for Children Media Relations Campaign, The New England Center for Children
- Transforming NYU Langone Health’s Campus, NYU Langone Health
- 2018 PA Blue Ribbon Champions for Safe Kids, Nell McCormack Abom Communications with Pennsylvania Family Support Alliance
- Spring Focus on Consumer Fraud, AARP
CREATIVE PR ASSETS
Annual Report
- Annual Report, National Council of Juvenile and Family Court Judges
- Public Affairs Annual Report, Macon-Bibb County Office of Public Affairs
- 2017 Annual Report to the Community and Report on Philanthropy, University Hospitals
- Annual Report, VISIT Milwaukee
Blog
- Health Beat, Spectrum Health
Print Publication
- 2017 Illustrated Brochure, Moonsail North with Educare California at Silicon Valley
- "Insights: Developments at The New England Center for Children" newsletter, The New England Center for Children
- Food and Nutrition Magazine, Academy of Nutrition and Dietetics
- Five Rules of the College and Career Game, Georgetown University Center on Education and the Workforce
- Northwood Live More Community Paper, Northwood
Mobile App
- N4L Street: Pathway to Prosperity Game App, GMc and Company, Inc. with City of New Orleans
Video
- A Difference for One, PHASE ONE Foundation and Creel Studio
- The Legacy of the Wichita Falls Symphony Orchestra, Hoegger Communications with Wichita Falls Symphony Orchestra
- Abbigail's Story, The Change Foundation
- My Hospice: Rudy's Story, Schmidt Public Affairs with National Hospice and Palliative Care Organization
- Food and Nutrition Heroes in Action video, Academy of Nutrition and Dietetics
- Reflecting on a Moment video, Academy of Nutrition and Dietetics
- VMX 2018 Goes Back to the Future!, North American Veterinary Community and InfraRed Creative
Website
- Truck Driver Appreciation Week, RMD Advertising with Southern Recipe
- Health Beat, Spectrum Health
GRAND PRIZE
Nonprofit PR Campaign of the Year
- Generate Possibilities, Tri-State G&T
- Malama Honua Worldwide Voyage, Bennet Group Strategic Communications with Polynesian Voyaging Society
- Feeding Our Communities, Sachs Media Group with Farm Share
- Pan-Mass Challenge 2017—Records are Meant to be Broken, Cone with Pan-Mass Challenge
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