We’ve all seen it, and we’ve likely done it.
Beginning a press release with, “Today, Noddles Company is excited to announce the launch of its new Noddle 6.0 product,” or using a quote from the CEO that states, “We are excited about this new partnership with ABC Associates,” is becoming tired.
It doesn’t matter what’s being announced—“excited” is the go-to verb among communications professionals. For example, “Today we are excited to announce a new award for outstanding achievement in the field of press release writing excellence.”
Make it stop.
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The English language is full of meaningful and precise descriptors, so let’s start using them in our press releases. Below are some alternatives to the word “excited.”
(Please keep in mind that not all of these options will work in every “we are excited to announce” scenario, but they can at least be used to add variety to our writing).
1. aflame
2. animated
3. anxious
4. ardent
5. athirst
6. breathless
7. charged
8. delighted
9. eager
10. earnest
11. ebullient
12. elated
13. electrified
14. enlivened
15. energized
16. enthusiastic
17. exhilarated
18. exuberant
19. feverish
20. fervent
21. fervid
22. fiery
23. fired up
24. frantic
25. gladdened
26. gratified
27. heated
28. impassioned
29. inflamed
30. intense
31. invigorate
32. keen
33. keyed up
34. lively
35. overjoyed
36. passionate
37. pleased
38. proud
39. restless
40. restive
41. revitalized
42. solicitous
43. spirited
44. stirred up
45. thrilled
46. vehement
47. voracious
48. wholehearted
49. wild
50. zealous
What do you think, PR Daily readers? What would you add to the list?
A regular contributor to PR Daily , Laura Hale Brockway is medical writer and editor from Austin, Texas. Read more of her work at i mpertinentremarks.com.
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