No one likes it. I visibly and reflexively cringe whenever I hear someone drop the word “leverage” into casual conversation as a smart-sounding substitute for the word “use.”
Call it what you will—jargon, clichés, buzzwords, corporatese—just watch out for it in your PR copy. If you don’t recognize these words immediately, there’s a chance you might be one of the culprits who routinely use terms such as:
- synergize
- deep dive
- game changing
- innovate
- ideate
When we overuse the words above (along with other jargon), they can lose their meaning very quickly.
Check out the following infographic from GetVoip for a list of the worst offenders—along with usage frequency:
What buzzwords do you wish to banish, PR Daily readers?
from PR Daily News Feed http://ift.tt/2aHh6hu
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