Meet the RE Tech Entrepreneur: Bud Hovell from SyndaFeed

In our latest real estate tech interview, we’re talking with Bud Hovell from SyndaFeed. I first spoke with Bud back in while Zillow was first setting up our feeds program for brokerages. I published this post in September of 2007, and SyndaFeed is one of the syndication companies listed — meaning they’ve been around for about a decade. Without further ado…

What do you do?

We provide dedicated syndication services tailored to brokers competing in higher-end real estate markets where on-line marketing precision and reliability matter most.

This service includes a complete and fully transparent dashboard display reporting incoming and outgoing listings details, errors requiring correction, warnings about other detected deficiencies, delivery results achieved, and reports showing other quality checks and history of polling, recent listings added and deleted, and a master list of current listings active.

Quality and convenience are geared to satisfy demanding needs of brokers engaged in serious advertising to customers having greater expectation of performance, presentation, and attention to detail.

What problem does your product/service solve?

Delivery to search engines of only “good listings” with no fatal errors or warnings about conditions which may cause rejection.

Agents can be confident their listings will post successfully and need not suffer frustration and time lost trying to figure out why some listings don’t show up as expected on search engines. They are reported with specific instructions about what needs fixing.

Warnings also provide feedback to promote best practices to enhance advertising and search results. Some built-in features can help agents overcome some native deficiencies of raw MLS data which cannot fully support well-proven advertising methods.

What are you most excited about right now?

Completing our White Glove RETS Service for brokers who want our top drawer syndication services but don’t want to maintain their own local database of listings data.

This new service will directly download listings from the MLS and submit these through our proprietary error checking and delivery system, which is fully automated, end to end.

What’s next for you?

Web services for smaller brokers using our syndication services who want a fast and satisfying experience for their visitors but don’t want to use IDX.

This service will offer some uncommon options:

• Configurable custom tabs allowing visitor to re-route to another web location (like an individual agent’s personal website or the MLS).
• Broker option to reward agents whose ads land new customers on the company website with all listings displayed during that visit with their agent contact information, even if they are not the listing agent.

What’s a cause you’re passionate about and why?

Data quality and transparency are the recognized hallmarks of our service. Search engines rely on accurate feeds delivering fully vetted listings data. Customers rely on knowing what’s happening.

One senior search engine engineer recently complimented us by saying: “good data is hard to come by.” Yes, it is. But we make that happen. And when a customer says “we love you guys”, you can bet that makes our day!

Thanks to Bud for sharing his story.

We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop me a line (drew @ geekestatelabs dot com).

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