In our latest real estate tech interview, we’re talking with Vinny LaBarbera from imFORZA. Based in Los Angeles, imFORZA has been doing websites and internet marketing in the real estate industry for over a decade. If memory serves me correctly, I first spoke with him back in 2007 or 2008 when I was doing business development for Zillow.
What do you do?
imFORZA is a full service Internet marketing agency that specializes in WordPress design and development coupled with effective content marketing strategies.
Our speciality is in the real estate industry (specifically on the luxury side) as our team has helped thousands of agents and brokers build their online presence to generate quality leads from the Internet.
Why do you do what you do?
We like to think of ourselves as an arm of the companies that we service, specifically their online marketing arm.
By partnering with companies, mainly real estate brokerages and individual agents, we allow them to focus on what they do best (buy and sell real estate) while we plan, implement and refine effective online marketing services that generate quality leads for them or help them build brand equity.
What are you most excited about right now?
I am most excited about the opportunity that still exists with real estate technology. Even with Zillow commanding the market’s attention there is still a lot of room for the industry to grow and improve and it all starts with data. Our team has been positioning ourselves to capitalize on this opportunity by working on a very audacious project over the past year or so that we’re hoping to roll out in the next 12 months.
As we work on that we’re also leveraging our years of experience in this space to help agents compete in today’s market. We’ve found a lot of success working with luxury agents and brokerages so the majority of our focus continues to go there. By helping the top agents and brokers in the country to move high priced properties we’re able to trickle / scale down some of those efforts to agents that may service a different clientele with smaller marketing budgets.
What’s next for you?
The next move for my company and I is to align ourselves with strategic partners to be able to offer a fully integrated suite of services that leverage our experience while allowing us to lean a little more on newer technologies. We plan to be much more than just another web shop or online marketing agency, which is why we will continue to chip away at more ambitious projects that will expand our range and offerings.
What’s a cause you’re passionate about and why?
I’m personally very passionate about just helping other people in general. Any cause that helps a person to find success, happiness and safety are all things that I enjoy getting behind.
My company and I have been a part of numerous pro bono projects for different non-profit organizations by building their web presence for them to help with growth and funding. One of our favorite organizations is the Child Abuse Prevention Center. This incredible organization has impacted thousands of children and we feel fortunate to have been able to be a part of that in our partnership with them over the past 6 years or so.
We’re constantly looking for great real estate tech entrepreneurs to feature. If that’s you, please read this post — then drop Mike a line (mikeprice @ geekestatelabs dot com).
The post Meet the RE Tech Entrepreneur: Vinny LaBarbera from imFORZA appeared first on GeekEstate Blog.
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