The call to “let them serve” is growing.
On Wednesday, President Donald Trump tweeted that transgender people would not be allowed to serve “in any capacity” in the United States military:
After consultation with my Generals and military experts, please be advised that the United States Government will not accept or allow......
— Donald J. Trump (@realDonaldTrump) July 26, 2017
....Transgender individuals to serve in any capacity in the U.S. Military. Our military must be focused on decisive and overwhelming.....
— Donald J. Trump (@realDonaldTrump) July 26, 2017
....victory and cannot be burdened with the tremendous medical costs and disruption that transgender in the military would entail. Thank you
— Donald J. Trump (@realDonaldTrump) July 26, 2017
Trump's announcement reverses former president Barack Obama's decision in 2016 to allow transgender individuals to serve, though the implementation of that policy had been delayed by Secretary of Defense Jim Mattis.Senior officials in each branch of the military had voiced opposition to integrating transgender service people leading up to Trump's announcement, the Military Times reports.
It's unclear how this will affect openly transgender people currently serving in the military. Up to 10,700 transgender people may already be serving in the US military, according to a 2016 study by the RAND Corporation.
The decision caused a rift among military veterans in Congress. Though some are standing behind the president’s announcement, others called the move “discriminatory.”
The Lexington Herald Leader reported:
Sen. Tammy Duckworth, D-Ill., a former Army helicopter pilot who lost her legs and partial use of her right arm during the Iraq war, called Trump's announcement discriminatory."When my Black Hawk helicopter was shot down in Iraq, I didn't care if the American troops risking their lives to help save me were gay, straight, transgender or anything else," she said. "All that mattered was they didn't leave me behind."
World military leaders also criticized the decision on social media. This tweet came from the official Twitter account of Canada’s armed forces:
We welcome Cdns of all sexual orientations and gender identities. Join us! #DiversityIsOurStrength #ForcesJobs https://t.co/572KahN2Zh http://pic.twitter.com/9In7HR4Utj
— Canadian Forces (@CanadianForces) July 26, 2017
Celebrities and public figures, including Caitlyn Jenner (a vocal Trump voter), also took to social platforms to stand for transgender rights and protest the move:
It wasn’t just celebrities, politicians and military leaders who spoke out against Trump’s announcement, though. Many technology organizations took up the torch and protested online.
Chief executives of Apple, PayPal, SurveyMonkey, Google, Twitter, Postmates, Facebook and Salesforce took to social media and spoke out against the announcement:
We are indebted to all who serve. Discrimination against anyone holds everyone back. #LetThemServe
— Tim Cook (@tim_cook) July 26, 2017
We @SurveyMonkey believe inclusivity drives success and stand with transgender individuals #transrightsarehumanrights
— zander lurie (@zlurie) July 26, 2017
I am grateful to the transgender members of the military for their service. # LetThemServe.
— Sundar Pichai (@sundarpichai) July 26, 2017
Discrimination in any form is wrong for all of us #LetThemServe https://t.co/3cxL0fNdbv
— jack (@jack) July 26, 2017
Having proudly served myself: Any service member qualified to serve, should be able to. Regardless of race, color, creed or orientation.
— Bastian Lehmann (@Basti) July 26, 2017
#equalityforall http://pic.twitter.com/0odEdQ2aUR
— Marc Benioff (@Benioff) July 26, 2017
[RELATED: Join us for the 2017 Leadership & Executive Communications Conference.]
Sheryl Sandberg, Facebook’s chief operating officer, and Brad Smith, Microsoft’s president and chief legal officer, also spoke out against the decision:
We honor and respect all who serve, including the transgender members of our military. #LetThemServe
— Brad Smith (@BradSmi) July 26, 2017
Chad Dickerson, Etsy’s former chief executive; Dennis Crowley, Foursquare’s founder; and Max Levchin, Confinity’s chief technology officer also tweeted their displeasure with the move:
I am deeply thankful for all who serve in the military, regardless of gender identity. Unnecessary, cruel decision today. #LetThemServe
— Chad Dickerson (@chaddickerson) July 26, 2017
My thoughts exactly. https://t.co/nOGt1cnI2x
— Dennis Crowley (@dens) July 26, 2017
Trans kids, soldiers etc need our support today and to know they are valued & respected regardless of politics. Let us not be divided.
— Max Levchin (@mlevchin) July 26, 2017
Some tech organizations tweeted responses from official accounts, including Postmates, Google and Uber:
We stand with #Trans service members who are protecting our communities, our right to love and our right to be free. Full stop.
— Postmates (@Postmates) July 26, 2017
We are grateful to transgender members of the military for their service. #LetThemServe https://t.co/fTF7FodpWi
— Google (@Google) July 26, 2017
2/ These patriotic Americans deserve to be honored and respected, not turned away because of who they are.
— Uber Comms (@Uber_Comms) July 26, 2017
One reason these leaders and their organizations are speaking out is increasing pressure to take a stand on political and social issues. Statements underlining an organization’s values become even more important when that organization has taken a reputation hit for other actions.
The Los Angeles Times reported:
Tech companies have learned the hard way the consequences of not speaking out.Due to his role on a White House advisory council and his perceived coziness with the Trump administration, former Uber CEO Travis Kalanick was slammed by critics after the president signed an executive order barring travelers and refugees from seven majority-Muslim countries from entering the United States. Customers took to Twitter using the hashtag #DeleteUber—leading thousands to delete the ride-hailing app from their phones. Kalanick later quit the panel, before resigning from his job as scandals enveloped the company.
For Silicon Valley, which has made considerable if at times fraught progress when it comes to trans issues, these moments create friction around the industry’s generally socially liberal stances and an opportunity to speak out ideologically against an administration that at other times it appears content to coordinate with.
What do you think about these leaders’ statements, PR Daily readers?
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