How the world’s top brands tell their stories

Living in a world dominated by the internet means being bombarded with content every day—and tuning most of it out.

So what sets apart the articles and videos that go viral and capture the attention of millions worldwide?

Communicators at Coca-Cola, Google and Forbes know that it’s usually a good story. They’ve been using storytelling techniques to produce content that wins outstanding engagement from global audiences. Here’s what they’re doing:

· Replacing corporate buzzwords with authentic, emotional language

· Establishing buyer personas based on data to guide content marketing efforts

· Working with influencers to reach wider audiences with branded content

· Sourcing content from employees to capture more genuine organizational stories

These experts want to show you how to apply these practices at your own organization. Join them on Sept. 27-29 at the Brand Storytelling and Content Marketing Conference at Coca-Cola’s Atlanta headquarters.  

They’ll arm you with practical, actionable advice to improve your storytelling, reach new audiences and boost your bottom line.

Register today and learn the storytelling secrets you need to make your content the star of any digital space.

Register here to save $250

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