Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

A commitment to social responsibility has a lot of power over consumers’ perception of your organization. It’s also important for employer branding, media coverage and a positive reputation in the community. If your organization has taken on a cause worth fighting for, communicating your efforts is vital. This year we’re assessing the work of brands and agencies from around the world in PR Daily’s 2017 Corporate Social Responsibility Awards.

We’re honoring the business practices, social impact initiatives and communications efforts that promote them. We’re excited to honor those who had the most exciting case studies of the year.

Our judges selected these finalists from more than 90 submissions to find the best campaigns and initiatives from around the world. Next the judges will review this pool of finalists to name the category winners of PR Daily’s 2017 Corporate Social Responsibility Awards. The PRDaily.com Special Edition announcing all the winners will be released on Aug. 28.

The PR Daily staff congratulates all our finalists and wishes you the best of luck in the final round of judging.

ENGAGEMENT AND COMMUNICATIONS

Media Relations or PR Campaign

· Increasing Hands Only CPR Among Latino Millennials, Anthem Foundation with Sunshine Avenue

· Ranking Our Healthiest Cities with the American Fitness Index, Anthem Foundation with Sunshine Avenue

· Brain Smart, AMF Media Group with Natividad Medical Center

· Back-to-Work, SAP Korea/Weber Shandwick Korea

· Care Counts™ Laundry Program, Ketchum with Whirlpool

Report (Annual or One-Time) (Print or Electronic)

· Bank of America Corporation 2015 Business Standards Report and Environmental, Social and Governance Addendum, Burson-Marsteller with Bank of America

· Drawn to a Greater Purpose: Unum 2015 Corporate Responsibility Report, Full Circle Communications with Unum

· Corporate Social Responsibility & Sustainability Report 2016, Arrow Electronics

· Spirit of Responsibility, Republic National Distributing Company

· Nippon Paint CSR Annual Report, Nippon Paint

Social Media Campaign

· HPE Living Progress, Interfuse Communications with Hewlett Packard Enterprise

· #DoGoodWeek, Intersport

· Feed a Bee, Mastermind/BBDO/Porter Novelli with Bayer Crop Science

· Leaving Our Duckprints, Aflac

Stakeholder-Employee Engagement

· Give Back Time Off Program, ALEX AND ANI

· Provincial Employees Community Services Fund, Province of British Columbia

· Wildlife Photo Contest and Calendar for GM Employees, MSLGROUP with General Motors

· Bacardi Join No Straws Pledge, Bacardi Limited

CSR Video or Visuals

· Partner Video for BGCA and Maytag Brand, AgencyMSI with Boys & Girls Clubs of America

· Gender Equality Online Training, Sabancı Holding

· The Arrow SAM Car Pikes Peak Video: Innovating Lives by Empowering People with Physical Disabilities, Arrow Electronics

· More Than Green, Consumers Energy

· Feed A Bee, BBDO with Bayer

SOCIAL IMPACT

Cause Advocacy Campaign

· Celebrate CNY by Revitalizing Cantonese Opera, Times Square Limited

· TEB Family Academy for a Financially Fit Nation, Economy Bank of Turkey (TEB)

· Not an Exact Science: Advancing Gender Diversity in the Life Sciences, The TASC Group with LifeSci Advisors

· A Leu for a Brave Lion, Golin Romania with Lidl Romania

· Care Counts™ Laundry Program, Ketchum with Whirlpool

· Away from Blame: Cigna’s Initiative to Fight the U.S. Opioid Epidemic, Cigna

· Bacardi Join No Straws Pledge, Bacardi Limited

Community Affairs

· Helping Military Families on the Homefront, Pioneer Services, a Division of MidCountry Bank

· Giving Back, Domtar Corporation

· My Sister Project, LinkUs Communications with Coca-Cola Turkey

· CVIM, Teva Pharmaceuticals

· Shop With Your Doc, St. Joseph Hoag Health

Corporate-Community or Nonprofit Partnership

· Forestland Stewards, International Paper

· Greater Than Granville, Playa Hotels & Resorts with Hyatt Ziva Rose Hall

· SAP and GENYOUth, SAP North America with GENYOUth

· Volunteers In Medicine, Teva Pharmaceuticals

· Direct Relief, Teva Pharmaceuticals

· Community Partnership Program, Teva Pharmaceuticals

· Team8 Tour, UnitedHealthcare

CSR Event

· Celebrate CNY by Revitalizing Cantonese Opera, Times Square Limited

· Teva Tov, Teva Pharmaceuticals

Education or Scholarship Program

· Squaring is Caring, The Krystal Foundation

· No Barriers, Turkcell

· KEDS Academy, Kosovo Energy Distribution Service (KEDS) with Linkus Communications

· Five Years Out: The Arrow Electronics DigiTruck, Arrow Electronics

· Bread for Tomorrow, Golin Romania with Lidl Romania

· Inspiring Curiosity in the Next Generation of Scientists Through Science Education, Havas PR with MilliporeSigma

Fundraising or Philanthropic Initiative

· 2016 Johns Hopkins Medicine United Way Campaign, Johns Hopkins Medicine with United Way

· Jersey Mike's Subs Month of Giving, Splash Communications

· Impact Health, Get Involved, Citrix

Global CSR

· Key for Key, Concierge Auctions with Giveback Homes

· Delphi's 2016 Global CSR Initiatives, Delphi Automotive

· Teva Tov, Teva Pharmaceuticals

Public Health or Safety Initiative

· Honeywell Hometown Solutions & Safe Water Network—India, Weber Shandwick

· Shop with Your Doc, St. Joseph Hoag Health

· Ride to Safety—Campaign for Safer Roads for Children, ICICI Lombard General Insurance

· Care Counts™ Laundry Program, Ketchum with Whirlpool

· Cancer Prevention Awareness and HPV Vaccine Education, National Association of Pediatric Nurse Practitioners

· Direct Relief, Teva Pharmaceuticals

· Team8 Tour: Building Healthy Communities, CBS EcoMedia with UnitedHealthcare

BUSINESS PRACTICES

Employee Volunteer Program

· Anthem Associate Giving Program—Building Healthy Communities, Sunshine Avenue

· SAP Month of Service, SAP

· #WelcomeHome, Sunrise Banks

· 125th Anniversary Campaign, Merck & Co., Inc.

· Teva Tov, Teva Pharmaceuticals

· Community Partnership Program, Teva Pharmaceuticals

· Together for Better, Natixis Global Asset Management

Diversity and Inclusion

· Not an Exact Science: Advancing Gender Diversity in the Life Sciences, The TASC Group with LifeSci Advisors

· Everyone Matters, Dot Foods

· Innovating Diversity and Inclusion at MIA, Miami International Airport

· Back-to-Work, SAP Korea/Weber Shandwick Korea

Organizational Transparency

· Sustainability Report (Smart Report), Imagem Corporativa

· Tarion Makes Its Annual Public Meeting More About You, Tarion Warranty Corporation

GRAND PRIZE

Agency of the Year

· Burson-Marsteller

· Yulu Public Relations Inc.

Campaign of the Year

· Back to School, Garanti Emeklilik ve Hayat

· Color, Way of Love ART+, Nippon Paint

· Aflac: Perception Play in Social Responsibility, FleishmanHillard and KWI with Aflac

· Care Counts™ Laundry Program, Ketchum with Whirlpool

· Million Women Mentors: Mentoring Girls and Women for STEM Success, Tata Consultancy Services

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