The Addition of Nextdoor to the Zillow Group Network?

You may have seen the news that Nextdoor is now supporting agents advertising properties on their website (Inman coverage).

I think they’ll learn what we learned at Zillow early on. Self serve for agents doesn’t really work.

What if Zillow Premiere Agent also included automatically featuring one’s listings on Nextdoor? One could argue Nextdoor would make a lot more money from agents IF they partnered with company with a national sales team even if they give a decent chunk of that money to the partner (which they would certainly have to). I’ve long thought Nextdoor and Zillow were a match made in heaven. Given the Rich Barton connection (which Saul picked up on) — one could easily wager a guess it’s a matter of when, not if, a Nextdoor-Zillow partnership happens.

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