LinkedIn unveils top 10 Company Pages of 2017

LinkedIn has cemented its status as the premier business-centric social media platform.

For businesses keen on establishing an effective LinkedIn presence, the recruiting hub released its annual list of top Company Pages. The SlideShare lauds 10 organizations and points out what makes each successful on the network.

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First up is Hays, a recruiting firm, which wins plaudits for posting practical tips for its audience of jobseekers. LinkedIn advises crafting content that’s “genuinely helpful” as opposed to promotional and self-serving.

Schneider Electric gets a shoutout for its use of stunning imagery. As LinkedIn states: “Visual is the new headline.”

When it comes to internal content creation, Nike lets its employees “just do it.” Rank-and-file workers can be your best, most compelling ambassadors.

Cisco exemplifies how larger organizations can use LinkedIn’s new Showcase Pages feature to spotlight separate brands or different aspects of your business.

Virginia-based DXC Technology gets a nod for cultivating meaningful, two-way conversations with followers.

Teleperformance India, which has more than 16,000 LinkedIn followers, makes the list for doing a nice job of highlighting staff wins, press coverage and pertinent organization news.

Hotmart is a Brazil-based platform for digital products. LinkedIn praises the organization’s consistent use of calls to action and links, which it claims can generate “45 percent higher follower engagement than updates without links.”

Many organizations fail to strategically use their Company Page’s real estate to pump up registrations for upcoming events, conferences and webinars, but not HP.

Biesse Group, meanwhile, is successfully riding the wave of video popularity. LinkedIn advises that video-based posts typically garner more engagement than plain text.

Rounding out the list is Woolworths Group, Australia’s largest retailer. LinkedIn applauds the organization for posting third-party content, which can “establish goodwill and authority with your audience.” It doesn’t always have to be about you and your business.

LinkedIn now has north of 500 million users (up 30+ million from last year). The platform continues to grow in popularity, stature and professional cachet. If you’d like to land a spot on next year’s top Company Pages list, heeding the tips mentioned above would be a great start.

Here are the top 10 Company Pages for 2017:
1. Hays 
2. Schneider Electric
3. Nike
4. Cisco
5. DXC Technology
6. Teleperformance India
7. Hotmart
8. HP
9. Biesse Group
10. Woolworths Group  

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