The 2016 Career and Salary Survey—commissioned by Medical Marketing and Media—says HR executives in pharma, device and health care have painted a picture of an “an industry that can't hire qualified people fast enough.”
Hiring managers—according to a post on MM&M—admit they are willing to poach social media stars from competitors. “They do everything but overtly come out and say, ‘If you're good, you can name your price. We'll meet it.’’ The post continues:
This would suggest an industry in the throes of an imminent salary spike. It all comes down to simple supply and demand, right? The more vacancies and needs, the better the professional (and financial) fortunes of anyone who can fill those gaps.
Consider a couple of highlights from the survey:
·The average salary for health care marketers this year dropped from nearly $143,000 to just above $139,000 in the previous year. That’s a decline of 2.6 percent.
· The average pay for women nudged upward by a fraction of a percent in 2016, to $123,800. Still, it remains considerably below the average $154,000 salary that their male counterparts earn.
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How are corporate PR folks faring with their pay? The Public Relations Society of America (PRSA) offers this snapshot, which also breaks down wages based on cities:
A post on Econsultancy.com reports on the job satisfaction of communicators:
Despite the fact that salaries aren't rising at a clip seen in other industries, health care marketers generally seem content.
Across all kinds of employers, nearly 81 percent of employees felt their advance prospects were "excellent or good," and only 31 percent planned to seek a new job in the next year.
But companies in some parts of the market probably shouldn't get complacent.
Despite the fact that they still offer the highest average salaries, an almost equal number of health care marketers at manufacturers indicate they'll be looking for a new job in the coming year as those say they won't be. And a much higher percentage of marketers in media for health care professionals and consumer (70%) believe they have better advancement prospects than their counterparts in manufacturing, agencies and suppliers do.
The story of emerging leaders
Regulations, manufacturing and mergers and acquisitions aren’t the sexiest topics to attract entry-level PR and marketing staffers. Paul Holmes writes on HolmesReport.com:
While much of the talk in the health care sector revolves around a more patient-centric approach—enabled and necessitated by the rise of social media and a more informed and engaged patient base—many of the health care communications trends of 2016 will be driven by external events, from the continuing consolidation of the industry to the political challenges that accompany any U.S. election year.
But everywhere, it will require a strong commitment to proactive storytelling.
“Pharmaceutical companies need to get off defense and play more offense to tell the stories of the unquestionable impact they are having on society at large,” says White. “Pharma companies need to more actively tell their audiences what they are doing, why it is so hard and to put human faces on this work.” She expects an increased engagement with platforms such as Medium.com, with companies “putting frontline scientists and researchers forward and unafraid to use paid digital media in support of getting their story out.”
Many employers are learning there’s a price to pay for top-notch storytelling. Readers, are you planning a proactive approach to storytelling in 2017?
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