Instagram’s latest features aims to help those who may be at risk for self-harm and suicide.
Followers can anonymously flag a user’s post if the contents of the post lead them to believe the poster is going through a difficult time. A message from Instagram will direct that user to resources to find help and support.
Here’s how it will read:
Someone saw one of your posts and thinks you might be going through a difficult time. If you need support, we’d like to help.
TechCrunch explains:
When you see a post where a friend is threatening self-harm or suicide, you may not always feel comfortable broaching the subject with them. Or you may not know what to say. In other cases, you may be following accounts of people you don’t know that well (or at all), and don’t feel it’s your place to speak out.
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Instagram has partnered with 40 organizations worldwide including The National Eating Disorders Association, The National Suicide Prevention Lifeline and Save.org in the United States.
The tool mimics something that already exists on Facebook—Instagram’s parent company.
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