How color can affect your marketing efforts

Marketers and brand managers learned early on that colors can affect consumers’ perceptions.

Color can spark different emotions and inspire action. Red, for instance, is said to trigger the appetite (KFC, Chipotle) and can even raise a person’s pulse (again, like KFC). It denotes youthfulness, boldness and passion.

Blue evokes strength, trust and reliability. Facebook, Walmart and AT&T have all found success with blue hues—and it’s most people’s favorite color.

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Yellow is an attention grabber. Think Best Buy, Snapchat and Post-It. The color is said to stimulate the mind.

So, depending on what your organization is trying to achieve, it could be an interesting experiment to play with the colors and patterns that support specific aims.

For more on how colors can affect consumers, check out the infographic byMarket Inspector below:

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