The business-oriented social network introduced “Trending Storylines” to its timeline this week, bringing it up to par with other competing platforms such as Facebook and Twitter.
Trending Storylines will bring together articles from outside and within LinkedIn to tell a comprehensive story around a particular topic.
The service will launch in the United States before it branches out to other users.
A team of 24 editors will bring Trending Storylines to life, and the company will employ machine learning to surface what it thinks will be relevant to you.
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Here’s more on how the feature will reach users:
In a news release, LinkedIn also explained the feature’s components:
- See what stories are developing: Each story is based on what’s trending, and personalized to you based on what we know about you, such as the industry you’re in.
- Go deep to learn more: You can discover, learn and explore more about the story being discussed within each storyline.
- Get diverse perspectives on every story: Each story includes multiple perspectives, ranging from news publishers and influencers, to people in your network, so that you can easily weigh up diverse opinions. For example, if you work in healthcare, you may see a perspective shared by a renowned healthcare expert, an article published by a top medical magazine, and a post shared by someone you follow or are connected to.
- Use hashtags to easily join the conversation: Each story will have a unique hashtag associated with it, making it easy for you to join the conversation and add your own take on the issue. As the conversations evolve, we will continue to ensure you’re seeing the latest perspectives.
The change is part of the company’s effort to revamp its site, which it said has proved successful:
Over the past year, we have completely rebuilt the LinkedIn Feed experience. We redesigned it from scratch so you can fully curate your professional experience to keep you informed on top conversations from people you are following and your connections. As a result, and as stated at our press event, we’ve seen a 40%+ increase in year-over-year engaged feed sessions weekly. On top of that, referral traffic to some of our top publishers on LinkedIn has doubled or tripled in that same time range.
LinkedIn is also expected to roll out an ad product that will target users based on their email addresses.
The option is called “Matched Audiences,” and the Microsoft-owned company is expecting users to have work emails attached to their profiles. This will enable marketers to target users in a work setting.
What do you think of the upcoming features, PR Daily readers?
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