The hashtag is celebrating its 10th birthday.
Many consumers, brand managers and influencers are tweeting their congratulations and thoughts about the tool, which are now accompanied by a special emoji for #Hashtag10.
Twitter also shared the news with a few tweets:
10 years ago today the hashtag was born on Twitter. 🎂 #Hashtag10 https://t.co/upTBCkzDNP
— Twitter (@Twitter) August 23, 2017
Which hashtags have mattered most to you? #Hashtag10 http://pic.twitter.com/WyJvGpZXuR
— Twitter (@Twitter) August 23, 2017
Once used exclusively as a way to organize conversations on Twitter, hashtags have grown in popularity and use. Today, many journalists, industry leaders, PR pros, marketers, influencers and consumers use hashtags to uncover breaking news and trends, find like-minded people to talk with and boost their brand(s).
Here are three insights to remember on the hashtag’s anniversary:
1. Promos are OK, but don’t forget to build your community.
Many PR and marketing pros are taking to Twitter to tout their organizations under #Hashtag10. Here are two examples from the Denver Broncos and the Sydney Swans:
Best hashtag of the decade?
— Denver Broncos (@Broncos) August 23, 2017
No question it's #BroncosCountry. #Hashtag10 http://pic.twitter.com/gAEskcSbJL
The # turns 10 today! What was our first # used?? ........ #swans of course! #hashtag10 http://pic.twitter.com/PZadUgxxli
— Sydney Swans (@sydneyswans) August 23, 2017
Though this is the easiest way to take part in a popular hashtag or social media trend, the tweets from the Broncos and Swans are resonating with Twitter users because the teams have built passionate fan bases.
Don’t rely on keywords and newsjacking instead of fostering a community in which your audience members can learn things and interact with your organization.
[RELATED: Join us for the Social Media #Mashup at Disneyland.]
2. Add value.
Other brand managers, including those from MacMillan Cancer, Heart London, Manila Bulletin, “Good Morning America” and RoosterPR shared facts and tidbits about popular hashtags:
What would Twitter be without its hashtags? Here's to ten more years of them! #Hashtag10 http://pic.twitter.com/tIQeLxRSdF
— Macmillan Cancer (@macmillancancer) August 23, 2017
It's 10 years since the hashtag was first used on Twitter. Around 125 million of them are used on the site every day! #HeartNews #Hashtag10. http://pic.twitter.com/zRurjN3fmn
— Heart London News (@HeartLondonNews) August 23, 2017
To celebrate the 10th year of the existence of 'hashtags', here are the 10 most tweeted hashtags in the Philippines #Hashtag10 #MBCelebrates http://pic.twitter.com/1JHBdw1Vi0
— Manila Bulletin News (@manila_bulletin) August 23, 2017
Most tweeted movie hashtag: #StarWars
— Good Morning America (@GMA) August 23, 2017
TV hashtag: #TheWalkingDead
Global sporting event: #EURO2016
US sporting event: #SuperBowl http://pic.twitter.com/8GGQMe0Xjy
The Hashtag turns 10 today. The # symbol is used 125mn times a day & it's all thx to @Twitter https://t.co/NPgu3hKhDD @BBCWorld #hashtag10 http://pic.twitter.com/tbxkVkk7Z3
— RoosterPR (@RoosterPR) August 23, 2017
These tweets can serve as a lesson to offer value to your social media followers. They’re paying you with their time and attention, so don’t force them to sit through another sales pitch.
Instead, offer a new angle on a trending news item, facts about a popular topic or a story they’ll want to read.
3. Join the conversation.
PR and marketing pros should take Twitter’s tagline to heart when looking to attract eyeballs and increase engagement online.
Many brand managers, including ABC News, are jumping on the trend by sharing their hashtag celebrations:
Celebrating 10 years of the hashtag #hashtag10 https://t.co/80ICbxFjKP http://pic.twitter.com/GAMhwzW3T1
— ABC News (@abcnews) August 23, 2017
Others, such as Agency Central, are asking their fans to share their favorite hashtag moments, trends and memories:
New followers! Today is the 10th birthday of the humble hashtag! What are your favourite #hashtag10 memories? #⃣🎂#NWFollowers http://pic.twitter.com/wIfCYL6jow
— Agency Central (@agencycentral) August 23, 2017
Though asking questions can increase interaction, take care to not make it seem like you’re only after retweets and boosted analytics. Instead, tweet back to those who respond to your inquiries.
Above all, don’t overdo it.
The “Hashtag” skit by Jimmy Fallon and Justin Timberlake has amassed more than 32 million views, but the pair show how going overboard on hashtags can quickly become annoying, instead of enticing:
(Image via)
from PR Daily News Feed http://ift.tt/2vYFRBz
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