When it comes to fashion, comfort is in.
It’s increasingly commonplace to see people clad in yoga pants, sneakers or other athletically-inspired attire on their daily commute to work. This has become so popular that the term “athleisure” even has its own definition in the Merriam-Webster dictionary.
The style doesn’t seem to be going anywhere soon. Quartz reported Morgan Stanley’s projection that worldwide sales for activewear will surpass $350 billion by 2020.
Founded in 1996 by Kevin Plank, Under Armour is now one of the most popular athletic lifestyle brands.
The organization comes from humble beginnings.
According to Under Armour’s official history:
Working from his grandmother’s basement in Washington DC’s Georgetown neighborhood, he traveled up and down the East Coast selling his revolutionary new product out of the trunk of his car. By the end of 1996, Plank made his first team sale, and Under Armour generated $17,000 in sales.
Now worth $1.66 billion, Plank has come a long way from selling products out of the back of his car.
With competition from brands such as Nike and Adidas, a successful digital marketing strategy is crucial to the growth and success of the organization. Under Armour is looking for a specialist, content and community at its Baltimore location.
The right candidate will boost brand awareness and engagement by creating innovative digital content plans across all channels.
More of a Nike fan? It’s looking for a sportswear brand intern at its France headquarters.
[RELATED: Join us for the Employee Communications, PR and Social Media Summit at Microsoft.]Not the job for you? See what else we have in our weekly professional pickings:
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