Tuesday, May 31, 2016

As a rationalist, how do you avoid nihilism?

Sometimes I get depressed about how life has no objective meaning. Then I remember I'm late for lunch and now I'm gonna have to bike like hell to make it on time.

This question is nothing more than a cute toy to contemplate to anyone who isn't clinically depressed. We are social, active creatures, descended from badass hunter-gatherers who walked ten miles a day in search of game animals and roots to eat. No, it goes further back than hunter-gatherers. We are all the final link in a chain of unbroken cellular reproduction stretching back 3.6 billion years. Not one link in that chain withdrew from the world and failed to engage with life. Otherwise, you wouldn't be alive right now.

Such philosophical questions are irrelevant to a healthy mind, whose instincts provide more than enough appetite for the trials and tribulations of daily life. You might, like me, be a nihilist in theory, but nihilism is hardly a practical philosophy.


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Seattle…Come On. Giveback with Giveback Homes.

Giveback Homes Ambassador for Change, Madison Hildebrand & Audie Chamberlain of Partners Trust made great friends with the “Gemelos” (Spanish for twins)

Giveback Homes Ambassador for Change, Madison Hildebrand & Audie Chamberlain

There are only 4 real estate professionals who are members of Giveback Homes in Seattle.

What’s up with that? For such a socially conscious city home to organizations such as Gates Foundation, Global Partnerships, and Fred Hutch — I’m disappointed.

I wanted to give huge props to the current members here in the Seattle area:

  1. Stephanie Kristen at Windermere Real Estate
  2. Phil Greely at Windermere Real Estate
  3. Gael Goodwin at Foundry. Living Real Estate
  4. Brian Losh at Ewing and Clark

The rest of Seattle (Windermere, Coldwell Banker Bain, John L Scott…) — I urge you to get on the Giveback Homes bandwagon (I’ve loved everything about the movement since I met the team in July of 2014). I believe you’ll find, giving back is good for business.

PS: I also recommend you listen to this podcast with Caroline Pinal and Greg Fischer:

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Limited seating at Facebook—register now

Learn firsthand from the leading social media platforms and the brands that dominate them at our Social Media & Storytelling Summit at Facebook, July 26–27, at the Facebook HQ in Menlo Park, California.

This event has limited seating—which means you need to register now for a unique sneak peek into the latest storytelling strategies and functions on Facebook, LinkedIn, Twitter and Instagram.

The know-how you gain will help you outperform the competition for years to come.

· Discover new ways to revitalize your social media for greater ROI.

· Harness the power of consistent, purposeful storytelling on social media.

· Outsmart the latest algorithm updates so your posts dominate newsfeeds.

· Hear firsthand what’s next for Facebook, Twitter, LinkedIn and Instagram.

· Increase awareness with livestreaming and Hollywood-worthy videos.

Not sure you can leave the office? Take part in the live webcast of the event for a chance to get the same takeaways and results-driven strategies.

Discover how to create social media content and brand storytelling that attracts fans and business instead of getting lost in the shuffle.

Register here—while seats are still available!

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What do those that know about the law think of the grand jury decision in the Michael Brown (Ferguson, MO) case?

Thanks for the a2a. My opinion is this. I didn't hear the testimony that the grand jury heard. I could only judge based on what was released to the press, and I have never been willing to do that. As a result, I think the entire situation is a tragedy and further proof that police should have cameras on them for every interaction with the public.

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Does the Modern Synthesis of evolutionary theory need a rethink?

No and yes.

First, Evolution by Natural Selection is not "based on anything" but a continued expansion of our knowledge based on experimentation, observation, testing and discovery.  That's it.  Theories like Evolution use previous observations and tests to inform our approach to new tests and observation. 

No, it doesn't need "a rethink" as if that were a brilliant new idea.  Yes?  Because EVERYTHING about evolution is constantly being re-tested and rethought every time scientists on the fringes make new discoveries and observations.  So, offering up a "rethink" is redundant:  Evolution is always being "rethought" and "retested" from A to Z all over the world.  That's precisely why we have theories and why theories are tenative and expanding.


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Merriam-Webster declares ‘hot dog’ a sandwich; Twitter users bite back

What began as a harmless ode to some common Memorial Day cuisine quickly turned into an array of angry and confused tweets aimed at Merriam-Webster’s social media team.

Here’s how brand managers wished their Twitter followers a happy holiday:

Merriam-Webster defines “sandwich” as:

1. Two or more slices of bread or a split roll having a filling in between.
2. One slice of bread covered with food.

Here’s how its editors define “hot dog”:

frankfurter ; especially : a frankfurter heated and served in a long split roll.

The word hot dog refers either to the sausage that you buy squeezed in a plastic package with 7 or so of its kind, or to the same sausage heated and served in a long split roll.

When it's served in the roll, it's also a sandwich.

Pretty close, right? For some, maybe not.

Many people who follow Merriam-Webster for the latest word-related news made their stance on the encased meat definition abundantly clear: A hot dog is not a sandwich.

Twitter users aired their grievances where the debate began—on Merriam-Webster’s profile. Some went as far as to say they no longer trust the dictionary as a resource, or that Merriam-Webster was ruining Memorial Day:

Others relished in taking Merriam-Webster’s side:

Social media managers for a well-known Chicago eatery also served up their reaction:

Dictionary editors seemed to know that their, um, frank assessment would have users boiling over with confusion, and they addressed the imminent controversy in the article “10 kinds of sandwiches”:

We know: the idea that a hot dog is a sandwich is heresy to some of you. But given that the definition of sandwich is "two or more slices of bread or a split roll having a filling in between," there is no sensible way around it. If you want a meatball sandwich on a split roll to be a kind of sandwich, then you have to accept that a hot dog is also a kind of sandwich.

Whether you like your hot dogs grilled, boiled, broiled or charred, Merriam-Webster says to call it a sandwich.

What do you think, PR Daily readers? Should Merriam-Webster have bitten its tongue on this one? Also, where do you side on this culinary controversy?

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What do you think of the people in China?

This is just where I'm at after a year of living here and studying the culture.

I think that with so many people there should be more diversity but Chinese history and the current government, culture, education system, etc., would tell you why this isn't the case. As an American, it's hard to grasp the concept of wanting to blend in and be normal or just live a quiet, peaceful life. But I guess I understand it.

I have an inexplicable love for China and the people. Like familial love. The type that makes you want to hug your brother sometimes and slap the shit out of him other times.

The food is fantastic. And it's amusing for me that people compare different regional food as if Westerners are comparing food from different countries. It deserves that treatment but the western food is often lumped together (which I love and hate). I like the art and the culture, the places to go, the hospitality that is almost always offered. The smiles from old ladies and curious little kids staring at you occasionally. I can pretty much get anything done if I'm willing to go through paper work and money.

Then there are the things that I have mostly accepted, but find a little sad or frustrating at times.

The challenge of creating vibrant and diverse art and culture. This is something that I think will get better as time goes on but makes me feel a little frustrated at times. The music and movie/tv in China are often cringeworthy. I like some Chinese pop and the Chinese movies I like are often not allowed to be shown in China. Part of the problem here is that a lot of the great Chinese film and visual art gets censored by the government. Leaving only awkward structures, statues of government heroes, and dick-shaped buildings to be the pride of modern artistic achievements. (Granted, I really like the Bird's Nest in BJ). If you look at Hong Kong and Taiwan you can see the diversification of art and music and generally a much richer modern culture than anything you will find on the mainland. Although places like Shanghai and Beijing are catching up, as long as it's gov friendly. It's also difficult to focus on creating art when there is such immense pressure to be successful or buy a house, get married, and have kids. Many people on here have commented on the materialism of modern Chinese people. Yeah, it's definitely there. It's the new money mentality. I suppose they like having the things that their parents could have never had. They have to kill that image of the poor, starving Chinese person that some westerners still have. It's all understandable. Over time, as/if China opens up more and more and becomes more modern, I'm sure these things will change. Luckily, I'll be dead by then and probably won't have to see the China I know and love turn into even more of a modern bore similar to the one I grew up in.


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Absolut Vodka stands out with transgender ad

Absolut Vodka recently became one of the largest brands to use an ad with a transgender story.

In the Swedish alcohol company’s latest marketing spot, a man at a music festival sees an acquaintance named Dave. “Only it wasn’t the Dave I remembered,” the man explains. “He told me his name was Darla now.” After the man says he tried to make up an excuse to get away, Darla takes him by the hand and leads him on an adventure that includes music, dancing, drinking Absolut, watching a parade and taking pictures.

In the end, the narrator has changed. Darla, he says, was “the same person. The same heart. She hadn’t changed. I had.”

Here it is in its entirety:

The marketing effort is part of the company’s #AbsolutNights campaign.

RELATED: Produce content that boosts lead gen, brand awareness and reputation.

Daniel Villarreal, editor-in-chief for Unicorn Booty, pointed out flaws within the ad, but called it “a step in the right direction.” One must only peruse the YouTube comments for a short time to find that not everyone feels that it’s a step in the right direction.

What do you think of the spot, PR Daily readers? How might other organizations approach this subject?



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Slock.it – Rent, sell or share anything – without middlemen

Something to think on this Tuesday morning…Slock.it.

Click here to view the embedded video.

Is there a residential real estate sales angle to this technology?

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Should laws preventing felons from voting even after being released from prison be ended?

Yes, I believe they should be allowed to vote.

While I do not necessarily believe the slate should be wiped clean (for instance, I believe sexual predators should continue to be monitored after release, and I do not think felons convicted of violent crimes should be allowed to own a firearm), I think all former convicts should have their right to vote reinstated.

We want them to integrate back into society, and this is one way to facilitate that. It costs nothing, and it injures no one. If I was trying to turn my life around after release from prison, this would mean a lot to me.

Thanks for asking, Alecia.



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J&J’s image suffers after 'baby powder' lawsuits

Johnson & Johnson—one of the world’s most trusted brands in health care products—has taken a major hit to its reputation this year.

In February, J&J carried a YouGov BrandIndex Buzz score of 18. The figure measures positive and negative sentiment surrounding a brand. The brand’s score has fallen significantly—dropping to 5.4 earlier this month.

The cause for the drop? A series of lawsuits that claim talcum powder, such as its iconic baby powder, are linked to an increase in being at risk for ovarian cancer. Last year, a St. Louis jury ruled against J&J in a negligence lawsuit. A plaintiff was awarded $10 million in compensatory damages and the brand was slapped with $62 million in punitive damages.

More than 1,000 similar cases are pending.

RELATED: Think like a journalist to get your story covered at our PR Writing Conference.

A J&J spokesman responded to the YouGov scores in a statement:

We recognize that reputation tracking is done most effectively over a long horizon and we manage our activities accordingly. We are steadfast in our commitment to put the safety of our consumers first. We are confident in more than 20 years of science and regulatory review, and we intend to continue to aggressively educate the public using the scientific evidence that supports the safety of talc.

Bloomberg reports that the company has spent more than $5 billion since 2013 to settle legal claims made against its products.

The brand faced similar scrutiny in 2011 after claims that its popular baby shampoo was “gently poisoning babies.”

Will Johnson & Johnson’s sales suffer, PR Daily readers?

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Do Sanders supporters who may disrupt a Clinton event know that Bernie disapproves of them?

Yes. Yes, we do. But we’re far more concerned about Clinton and the DNC cheating to steal the nomination. So in that way, it doesn’t matter so much that Bernie wants us to behave. We see deep, dark corruption that has to be exposed for what it is. We’re going to keep exposing it. Clinton is not and never will be the legitimate nominee.



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What is an argument against Bernie Sanders' ".5% Speculation Tax"?

What Senator Sanders is suggesting here is a financial transactions tax, sometimes called a "Robin Hood Tax" or a "TobinTax," after the Nobel laureate James Tobin, who proposed a tax on currency trading back in the 1970s.

Being a computer nerd, a guy getting paid to design network computer, a person who's worked on massively parallel servers used by folks like Wall Street traders in the past, etc. I will sprinkle some actual technical information in here. That's necessary, because it's absolutely frickin' amazing how much of what happens on Wall Street is done by AIs.. it's all over in a fraction of a second, and the people involved just look at the result.

The magnitude of this tax, proposed by Bernie, is very small.Mostly small enough to not even notice in a typical consumer transaction -- but how many of those do you do every year. If you're seen the classic film "Office Space", this is kind of like the hack they did in their banking software.

But if you're using computers and making a hundred transactions per second based on massive computers and private analysis algorithms, the extra tax makes each decision more expensive. So it will, more than likely, slow that whole thing down. Which is not what Wall Street wants.

Why Have This Tax?

The argument for it is pretty easy to make. Simply put, most sectors of the economy have inherent taxes, but the Financial Sector has been pretty successful in preventing taxation, even though financial trading contributes nothing to the larger economy. So for one, a small tax on financial transactions would generate some tax revenue for all of this property exchange.

That makes sense. I'm trying to sell my house right now... I'd love to be able to sell it without paying a transaction tax, but I can't. I have a nice house -- it's currently listed at $420,000 (934 Route 40, Monroeville, NJ 08343 | MLS #6734765  | Zillow). But most kinds of financial transactions aside from subsistence items incur some kind of tax. Wall Street speculation is the exception, not the rule.

There's also the original argument made by Tobin. Tobin was initially looking at currency trading.. one could move a huge amount of money from one currency to another, that very transaction possibly increasing the value of the target currency, only to trade back after the rise. The addition of the tax would tend to stabilize this or any high-speed financial transaction. Not just Tobin.. many economists, including John Maynard Keynes, Joseph Stiglitz and Lawrence Summers, have recommended similar taxes as a way to stabilize the economy.

Why Not Have This Tax?

The simple answer: Wall Street likes making money. Lots and lots of money. If there's a transaction tax, they'll make 0.5% or whatever less money per transaction. And this shifts their thinking.

Tobin's math was all done back in the 70s, before computers got serious about financial work. The big financial traders on Wall Street have been spending millions on custom supercomputers, faster networking, etc. to be able to get their transactions in fast, maximizing profits and getting their trades into volatile markets before automated trading gets shut down. They can easily adapt to this tax, but one of the main factors in today's calculations is that, if you're on Wall Street (eg, directly there, no broker), there's no inherent cost in transactions. Make that expensive and that makes some tiny trades unprofitable.

And let's get a little perspective on this. Spread, Inc. spent $300 million to build a dedicated fiber optic network between Chicago and New York. Traders spend as much as $300,000 per month to use this network, which can go from Chicago to New York in 6.6ms. In 2010, the Financial Industry spend about $2 billion on this kind of infrastructure, pretty much all of it oriented toward making faster trades. There's at least one company that built a dedicated transatlantic fiber optic cable, New York to London, for about $400 million. This shaves about 6ms off the speed they get using the most expensive external networking services... and they expected to pay for it in a year or two, depending on how the market went. 

Most New York traders are located in New York, but they spend tens of thousands per month to locate their automated transaction servers closer to the exchange. Some of these can make trades in under 500us. And that's just what had been made public. A few companies have developed dedicated rooftop RF links, point-to-point, that could cut that to below 50us.

Does time matter that much? Well , consider the "Flash Crash" in May of 2010. In just one minute, shares of the consulting firm Accenture traded at both $0.01 and $30. During a few minutes, $1 trillion was obliterated in the market, though after they shut off the computers, it rebounded. And that was six years ago.. so today, expect that same thing to happen in 1/4 second.

Some argue this will destabilize trading. I think that's possible, but only the very short term, as Well Street adapts to the changes. They will, quickly, and the net effect will be an overall increase in the financial stability of US markets and some tax yield. It's impossible to say just how much, because the new rule will absolutely shift the number of trades done per day. Opponents also claim this will not yield much money because it will have a drastic effect on trading. Countries have the implemented similar taxes so far have not seen that happen. But part of my point -- reduced trading both adds to stability and increases the chance that small investors will be able to compete.

But It Won't Work

There is absolutely a claim that, if the US puts in a transaction tax, traders will simply move to other locales to make the same trade in a market that doesn't have transaction taxes. But they miss a couple important points.

First is simply that many trading markets would absolutely love to implement a transaction tax. Europe is seldom called out as an example of low taxation against the USA. Right now, they can't because the USA is the center of the financial world. If we implement a transaction tax, they can too, without penalty. Some European countries already have a transaction tax on very short transactions. Not for building the tax base, but for stability.

Second is the technology. A New York trader could absolutely move their transaction from New York to London. But until you build an ansible radio,  it takes an absolute minimum of 18.6ms to send a transaction to London -- in actual current technology, it's about 30ms... maybe 1000x slower than doing in in New York with the best of today's tech. Slow trades might try that, but no one doing high speed trades would even consider taking on an extra 29ms.

Bottom Line

At it's best, this has another effect -- it pushed the Market back toward Investment. Keep in mind, the original point of the stock market was investment. A person would buy a piece of a company, that company would make money, the investor would be rewarded. And sure, that still happens today.

But much of the market has shifted to trading. Essentially, working the system. If you have a supercomputer that can predict market trends before or more accurately than the next guy's can, you can make lots of money. But that does not mean that this behavior needs to be part of Wall Street's social contract with the rest of the country. Our best economy is one that balances the what's best for business, finance, and the individual. Anarchy is no plan.



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3 ways to deliver the perfect pitch

Bad PR pitches are easy to spot.

Though you know a media relations misstep when you see it, good PR pitches are harder to define.

To get to the bottom of this, my team at Communications@Syracuse surveyed top PR agency pros for advice from those who work in the trenches.

Twenty-five public relations practitioners weighed in, each answering the question, “What is the most crucial element of a PR pitch?” Their answers contain several common themes, including the importance of personalization, relevance and timeliness. 

1. Personalize it.

Jessica Klenk, a PR pro at Merritt Group, emphasizes the importance of personalization:

The secret weapon is the person sending it—their voice and their personality. The first thing reporters delete is a canned, generic pitch, so take the time to be authentic. Personalize your note and make sure it sounds like it came from an actual human.

Klenk’s co-worker, Julia McGavran, agreed. “It’s easy to become robotic and just copy and paste e-mails,” McGavran says, “but actually speaking to them like a human can really help break down the barriers.”

2. Ensure it’s relevant.

Personalization may get you started, but if your pitch is not relevant to the reporter in question, it’ll soon find its way to the trash.

RELATED: Think like a journalist to get your story covered at our PR Writing Conference.

David Cumpston of Landis Communications says:

To me, the most crucial element is to explain up front why you’re pitching the reporter that you’re pitching (meaning, why do you think they or their readers will care), and why do you think this is a story now. To put it simply, one should always ask: “Why this reporter, and why now?”

Merritt Group’s Katie Hocker echoes the sentiment. She says “the most crucial element of a PR pitch is the ‘why now?’”

Hocker says to ask yourself why your pitch (and your news story) is relevant to the media landscape—and current trends.

3. Make sure it’s timely.

Many PR pros say to ask, “Why now?” and stress that timeliness must be considered before sending any pitch.

Denise DiMeglio of Gregory FCA explains the reason timeliness is important:

“Because your client wants to talk about this story, sell more product, generate leads, etc. now” is not a sufficient answer. The story or topic you’re pitching must somehow tie into broader news or trends affecting the industry today. On the other side of that, be aware of current events or news that could conflict with the reporter’s ability to tell your story at the desired time, and plan accordingly.

For more media relations insights from PR pros, check out “The Perfect Pitch.” How do you make sure

Jenna Dutcher is the community relations manager of Communications@Syracuse and current Communications@Syracuse student specializing in journalism innovation.

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Racism on the Road: An Interview with Alex

Alex at the lantern festival
This month’s interview comes from Alex, a 29 year old black guy from Northern California. When he approached me earlier this year to do an interview, told his his story and the barriers – racial and non-racial – he faced before and on the road, I knew he had to be featured here. As a white Western guy, my experience is vastly different than most others. I don’t face many of the prejudices others might and, while this site is called “Nomadic Matt”, I view it as a resource for all travelers – and that the only way to do that is to bring in added voices like Alex. So, today, without further ado, here is Alex:

Nomadic Matt: Hi Alex! Welcome! Tell everyone about yourself.
Alex: I am a 29 year old from Northern California. I grew up in a city in the San Francisco Bay Area called Alameda. After finishing college in Arizona, I moved back to the Bay Area and worked in SF before quitting my job to travel the world.  I know the decision shocked my mom and many of my friends, but I know it was a necessary experience for me to embrace at this time in my life.

What inspired your trip?
The short answer is that I wanted to see the world.  The more nuanced answer is that I wanted to see it through my own lens.  With the wonders of the world wide web, we are inundated with information and imagery of people and places from around the world.  I needed to see what the world was like through my eyes, through my own conversations with people in such places, and through my personal experience of growth and change in traveling to these places.

After reading so many backpacking blogs, I got inspired and knew I needed to do this. My original intention was to travel for six months but 11 months later, I’m still going!

Alex in front of rice paddy fields
How are you funding this trip?
I worked in finance for five years. I had been saving for travel since I started working. Once I made the decision to do this trip, I started making the appropriate sacrifices to increase my travel fund (like skipping smaller trips with friends and cutting out expensive dinners and large bar tabs).

After reading different travel blogs and your book How to Travel the World on $50 a Day, I was able to save $25,000 USD for a year of travel. To make that happen, I began automatically depositing money from my paycheck every two weeks. I reduced my spending on the non-essentials, for example eating out less, canceling services I rarely used and skipping smaller vacations. As time came closer to leave, I made money selling furniture and other items from my apartment. Also the last bonus check from work helped a bit as well. In all, it took a little over a year to save up enough money for this trip.

I had friends telling me they could never afford to do what I am doing but would spend $400/month on organized cycling classes and $500/weekend on drinks.  Saving the money needed for a trip like this wasn’t easy and required many sacrifices. However, I knew traveling was the ultimate goal and this was a part of the process to accomplish that goal.

Do you have any specific advice for people saving for their trip?
My advice and something that helped greatly was to look at a breakdown of my spending over a 3 month period. Your bank or credit card company usually provides this information free or you can do it yourself. Identify what is consuming the largest portion of your income and figure out ways you can reduce it.

Alex in front of rice paddy fields
Why don’t you think more minorities travel? You said in your original email your friends and family said you were being “too white” by doing this. 
The “you’re acting white” comment is one I’ve heard all my life. When I showed an interest in my education and a career in finance, I was acting “white.” When I went against the norm by quitting my job to travel I was acting “white.” Honestly, it’s all quite confusing and makes trying to be yourself that much more difficult. In regards to traveling abroad, perhaps people view it as representing a certain amount of privilege that is not generally associated with minorities. But again, this is about priorities and if traveling is a priority you can find a way to do it without being a member of the upper-class elite.

I think another reason why minorities don’t travel as much is a lack of exposure.  Without close friends and family who have or do travel, how might someone know that this is something to do? Or that it is even worth doing?

Now, I don’t mean to suggest that minorities do not travel at all. That’s certainly not the case as I traveled quite frequently as a child with my family. However, I’d label this type of traveling as vacationing – and it was always to familiar places. Where I see a lack of minority travelers is to those unfamiliar places like Southeast Asia.  In my opinion, Southeast Asia is a perfect place for people of any color and any budget. Yet I mostly see white travelers here – why is that?

Many minorities my age in the U.S. come from families where their parents and grandparents did not have an opportunity to go explore the world. Instead, they were likely fighting for their civil rights and equality (which was a more pressing priority). Many were also recent immigrants to the U.S. and focused on creating a new life in an unfamiliar country. So I think, due to a lack of exposure in minority communities, this idea of traveling the world isn’t as prevalent. The idea of traveling abroad became associated with white people and privilege. Although, at times it doesn’t seem like it, the opportunity for minorities to travel and explore is now much greater. We should take advantage of the sacrifices made by the generations before us.

How do you think that opinion can change? Do you think it ever will? 
I think the opinion will change with time and an effort to educate minority youth about traveling and it’s accessibility. It is encouraging to see organizations and individuals trying to help push this effort along. Wth the emergence of social media, everyone can now share their travel experiences with a wider group of individuals. Maybe an Instagram picture of the beautiful beaches in Thailand inspires a young person of color to work towards one day visiting, no matter the hurdles in their way. I know for myself it has opened my eyes and mind to hundreds of places I want to visit.

Alex swimming in beautiful pools while traveling
Have you faced any racism while traveling? How do you deal with it?
I thought I would encounter racism on a greater level traveling through Europe and Asia than what I’ve experienced at home. But in my 9 months of traveling to big cities, small cities, urban and rural areas I can not think of one time I’ve experienced any deliberate racism. There were a couple of incidents of ignorance but not what I would consider racism.

I do have one interesting story I’ll share from when I was in this small town on the border of Montenegro. Based on the looks of curiosity I received, I’m fairly certain I was the first black person to travel through this town in a long time. As I made my way to the bus stop, I had a brief encounter with what I would guess were late-teenaged boys. As I was standing at the crosswalk they slowly drove by with their rap music turned up and yelled out the window “What’s up my nigga?” accompanied by a peace sign gesture. Having heard the word “nigger” shouted from a car before, my guard went up immediately. But then I saw the look on the young boys’ faces. They were smiling as if they had an encountered someone famous. At that moment I realized they must have assumed this was an appropriate way of greeting a black male. I simply laughed while shaking my head. These kids were repeating what they were being fed through music and movies as being cool, likely not knowing the origin or meaning of the word they used. I only wish I could have used this as an opportunity to teach them the reality of that word and its connotations, but this was not a hate crime.

If anyone was treating me differently for being black, I was oblivious to it. At times I feel like I’m more likely to be treated differently for being American versus anything else. I’ve come to learn that most travelers are extremely open-minded and interested in learning about the places they travel as well the people they meet along the way. You would be surprised how many other travelers express their curiosity and concerns with me about the lack of minority travelers.

Alex in front of rice paddy fields

What advice do you have for other minority travelers worried about racism/prejudice when they travel?
Racism is ubiquitous.  If you are going to put yourself in a setting of “others” you will experience “othering” – this is what humans have done for our entire existence.  But I think one important piece of advice is that you can’t confuse racism and ignorance.  It is likely you will travel to places which are incredibly homogenous so meeting or seeing a minority like yourself may be a first for them. Take this as an opportunity to teach someone about you and your culture. A smile and quick chat can go a long way in learning about our differences but even more so our similarities as humans. If you do find yourself in a situation where you feel that you’re being treated differently due to the color of your skin, I’d suggest politely walking away. Don’t allow racism or discrimination to “win” by provoking a negative reaction from you and possibly ruining your adventure. The world is full of amazing and accepting people and I have faith that if you get out there on the road you’ll find them!

What was the moment you were like “Wow! I’m really doing this! This trip is real life!”?
Those moments happen so frequently. From the first train ride in Europe staring out the window as I traveled from Stockholm to Copenhagen envisioning the journey ahead of me, all the way to sitting on top of a pagoda in Myanmar watching as the sun rose, casting light onto an amazing moment. This trip has been the best experience of my life so far and I make sure to reflect on and be grateful for all the amazing moments often.

OK, let’s switch gears and talk about the practical side of travel.How do you make your money last on the road? What are some of your best tips?
My most important tip to the backpacker crowd is to control your spending on alcohol because those beers add up fast. Ask around where the best happy hour and drink specials are located. If you are with a large group, try to negotiate your own deal on drinks. Better yet, go buy alcohol from the store, grab a speaker to play music and drink outside somewhere. Those tend to be some of the best and cheapest nights out!

Alex caring for elephants while traveling

If you could give three pieces of advice to a new traveler, what would it be?
I’m one of those people who enjoys planning and researching before heading out to somewhere new. However, don’t over-plan your trip. Leave a little room for spontaneity. You’ll definitely meet some cool people or that special someone and want to continue traveling with them. That’s hard to do if you have your entire trip pre-booked. Put down your phone, smile and say hello to someone new. I promise that interaction will be more interesting than whatever you’re reading on Facebook. Find an activity to participate in that helps you overcome a fear. The open water scares me and in order to face that fear head on I went scuba diving.  Also, pick an activity that challenges you mentally and physically. I climbed up the 5000+ steps to the top of Adams Peak in Sri Lanka. It was one of the most rewarding experiences of my trip. Lastly, find a way to give back while you’re traveling. Volunteering, donating and responsible tourism are some of the ways to help support the local communities you are traveling through and impacting.

####

Editor’s Note: This interview is not some end all discussion on racism and travel. It’s one guy’s perspective. Since this is a topic I’m often asked about, I wanted to share Alex’s story and perspective on the matter. I know this can be a passionate subject but please keep all comments civil and respectful.

P.S. – If you would like to help underprivileged students – of all races – travel more, we’re currently fundraising for an inner city school in D.C. to go to Cuba. We’ve reached 50% of our goal. Help us get over the finish line, change someone’s life by exposing them to the world of travel, and get some travel swag in the process. You can learn more and help here.

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What is it like to fly a Lockheed C-130 Hercules (such as Fat Albert from the Blue Angels)? Why is it so beloved as an aircraft by militaries around the world?

It's big, loud and rugged. I've flown the civilian version, the L-100-20 (similar to early C-130-E's) In the winter, the older models it was damned cold in the cockpit.

130's could land just about anyplace and anytime if the ground was reasonably flat and 3,000 feet long. These birds can take a beating. Very reliable too. I don't know of a single pilot that hated it. They love the stability of the airplane. Not to heavy on the controls and went where you pointed it. I had an engine out landing (#3) and barely noticed as I landed it like it was running on all four.

Addendum:

The Israeli Air Force used 2 of them for its mission to rescue the hostages at the Entebbe Airport in Uganda in 1976. I believe they were E models. The pilots in several documentary's stated they overloaded them by several tonnes and still managed to take off in very hot conditions, climbing at barely 50' a minute. They flew most of the sortie below 100 feet!!! - to avoid radar detection.

Since that time, the Herc's reputation has been ironclad.



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Influencer Insights: Media Moves and Intel for May 31

PR Newswire Influencer Insights May 31 2016

Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

Keep reading for the latest industry insights, including a look at The Baltimore Sun’s first African-American managing editor, Architectural Digest’s new editor-in-chief, and a Q&A with Global News Toronto Co-Anchor Farah Nasser.

Want even more media moves? Check out the most recent issue of PR Newswire Media Moves in our Resources Center and follow @PRNMedia for daily updates.

1. The Baltimore Sun: Assistant Managing Editor Sam Davis (@samcdavis) has been promoted to managing editor of @baltimoresun. Sam began his ascension as a newspaper clerk, became a sports reporter and editor, and then moved from sports to become the page one editor. He now is the person in charge of daily operations at the Sun and all of its community papers. Sam is a Baltimore native and the first African-American to become the Sun’s managing editor in its almost 180-year-old history.

2. The Washington Post: Op-ed Columnist Ruth Marcus (@RuthMarcus) has been promoted to the role of deputy editorial page editor at @washingtonpost. Ruth will be part of the Post’s new “Global Opinions” section, which is an expansion of its editorial page and will include voices on issues from around the world. Ruth is a veteran news person who has been at the Post for over 30 years and has covered everything national in D.C. from the Supreme Court to the White House. She joined the Editorial Board in 2003 and has been penning her opinions in a column since then.

N-CO-3.2.1_What_you_get_with_your_press_release

3. The Charlotte Observer: Former Wichita Eagle Executive Editor Sherry Chisenhall (@schisenhall) returns to Charlotte to become the managing editor of @theobserver. Sherry had been the editor of the Eagle for the last 12 years after originally being hired by then editor Rick Thames. Rick is currently the editor of the Observer and has hired Sherry to return to Charlotte where she was an assignment editor before moving to Wichita. Sherry was in charge of the Eagle’s transformation from being mainly a newspaper to a digital news source as well. Sherry starts up at the end of June.

4. The Boston Globe – Washington Bureau: Former Wall Street Journal Reporter Victoria McGrane has joined @BostonGlobe as a national political correspondent. She had been covering financial regulation at WSJ since 2010. Victoria also has banked experiences as a political reporter at Politico and as a finance and economical reporter at Congressional Quarterly. Victoria will be covering the intersection of politics and policy in her new role with the Globe.

5. Architectural Digest: Amy Astley (@AmyTAstley) has been named editor-in-chief of @ArchDigest. Amy was the founding editor-in-chief of Conde Naste’s Teen Vogue since its beginning in 2003. Before that she worked as an associate editor at House & Garden. Amy is taking over for current Editor-in-Chief Margaret Russell who will stay with the publication as a consultant for special projects. Amy is being tasked with expanding Architectural Digest’s digital presence via all of its mediums.

Influencer Intel of the Week: In the latest edition of Beyond the Wire’s Meet the Press, CNW speaks with Farah Nasser, co-anchor of Global News Toronto. Check it out to learn about her top tip for PR pros interested in broadcast news coverage.

Discover how PR Newswire’s distribution process will help you reach the right media for your message. Download What You Get with Your PR Newswire Release for a behind-the-scenes look at what happens after your press release is submitted for distribution.

Author Kevin Frey is a senior audience researcher for the Mid-Atlantic region.



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Cincinnati Zoo under criticism for killing endangered gorilla

A holiday weekend admiring animals at the zoo quickly turned into a PR crisis.

The Cincinnati Zoo is getting severe criticism for shooting one of its nine western lowland gorillas on Saturday after a 4-year-old boy fell into the animals’ habitat.

Videos of the incident abound online, with the following amassing more than 10 million views on YouTube:

Though the female gorillas in the habitat heeded keepers’ calls, its 17-year-old, 450-pound male gorilla, Harambe, would not leave the child. The zoo’s staff ushered visitors away from the enclosure before killing the animal.

The boy—who crawled over 3-foot-high steel bars, bushes and wire fencing before falling roughly 15 feet into a moat in the primates’ habitat—was released from the hospital on Saturday night.

Visitors and social media users were quick to call foul, taking to Twitter and flooding the zoo’s Facebook page with angry comments and criticism—as seen in the responses below:



The New York Times explained:

It seemed like quick thinking when the Cincinnati Zoo shot to death a gorilla that was manhandling a small boy who had fallen into its enclosure on Saturday afternoon.

But soon supporters of animal rights were organizing a vigil outside the zoo in remembrance of the gorilla, named Harambe, a male weighing more than 420 pounds. Online petitions circulated blaming the mother of the child for negligence. By Monday the chorus of outrage had reached such an intense pitch that the zoo held a news conference to defend itself.

The petitions demand justice for the primate by holding the boy’s parents responsible and enacting a law to punish zoo visitors to negligence leading to an animal’s death. One petition has more than 306,000 supporters at time of publishing.

The petitions—along with further outrage—are being shared through Facebook and Twitter under the hashtag #JusticeforHarambe. Along with criticism from visitors and social media users, animal rights groups and conservationists are doling out blame as well.

RELATED: Keep your cool during a crisis with these tips.

The Wall Street Journal reported:

People for the Ethical Treatment of Animals said the incident highlighted why the organization is opposed to zoo captivity, and blamed the zoo for the animal’s death. “The gorilla enclosure should have been surrounded by a secondary barrier between the humans and the animals to prevent exactly this type of incident,” the group’s statement said. “This tragedy is exactly why PETA urges families to stay away from any facility that displays animals as sideshows for humans to gawk at.”

Others, such as conservationist and TV host Jeff Corwin, blame the parents. In an interview with Fox 25, Corwin said, “Zoos aren’t your babysitters.”

Shortly after the incident, the zoo issued a press release, which read in part:

“The Zoo security team’s quick response saved the child’s life. We are all devastated that this tragic accident resulted in the death of a critically-endangered gorilla,” said Zoo Director Thane Maynard. “This is a huge loss for the Zoo family and the gorilla population worldwide.”

The zoo posted its press release on its Facebook page. On Sunday, it shared the following post:

In the post, Maynard said tranquilizing the gorilla was not an option:

“We are heartbroken about losing Harambe, but a child’s life was in danger and a quick decision had to be made by our Dangerous Animal Response Team,” said Zoo Director Thane Maynard. “Our first response was to call the gorillas out of the exhibit. The two females complied, but Harambe did not. It is important to note that with the child still in the exhibit, tranquilizing the 450-pound gorilla was not an option. Tranquilizers do not take effect for several minutes and the child was in imminent danger. On top of that, the impact from the dart could agitate the animal and cause the situation to get much worse.”

The zoo also highlighted that its dangerous-animal response team—which includes zookeepers, veterinarians, security staff and leaders of the organization—is certified every year by the Hamilton County Sheriff’s Office.

Though he did not bring up the criticism the organization is facing, Maynard said the zoo is “going through a painful time” and that its staff is “touched by the outpouring of support from the community and our members who loved Harambe.”

The director also said the incident is the first security breach in the zoo’s “Gorilla World” exhibit, which has been open since 1978:

“The safety of our visitors and our animals is our #1 priority,” said Maynard. “The barrier that we have in place has been effective for 38 years. Nevertheless, we will study this incident as we work toward continuous improvement for the safety of our visitors and animals.”

On Monday, Maynard held a press conference and told reporters that the people questioning the decision “don’t understand silverback gorillas.” He said he stands by the zoo’s decision:

We did not take the shooting of Harambe lightly, but that child’s life was in danger. People who question that don't understand you can't take a risk with a silverback gorilla—this is a dangerous animal. Looking back, we'd make the same decision. The child is safe.

Western lowland gorillas are a critically endangered species; there are fewer than 175,000 in the wild and roughly 765 in zoos around the world.



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As a rationalist, how do you avoid nihilism?

I don't. :)

And I really don't care. Nihilism isn't the end, its a doorway to existentialism. Once you stop looking for nonexistent objective meaning and greater forces directing life, you can start making your own meaning.

At the beginning, it creates anguish, angst, grief, but over time it becomes a strength. If there's no purpose or meaning, it logically follows that there's also no purpose or meaning in self harm. There's nothing after death, no ultimate goal, so why seek an end that will find you anyway? Why participate in society, or why NOT participate in society? When there's no one and nothing determining what you should do, you can do whatever you want. Live, die, vote, make art, smoke, eat organic, drive cars, ride bikes, guzzle high fructose corn syrup, read books, play online, it's up to you.

The one thing is that even though life itself has no ultimate, objective meaning, you're born into a society with rules and social standards -- human built 'meaning'. You have the freedom to ignore this constructed system or work to change it, but ultimately you aren't allowed to be surprised when a system you already knew was in place punishes you for actively acting against it. Nihilist/existentialists are just as subject to the Social Contract as everyone else.


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Why introverts make great publicists

I’ve just made a career shift from a large organization to a small tech company. After years on a PR staff of 10, I’m now the solo communications representative.

Startup culture requires you to take initiative, work on multiple projects at once, be assertive, innovative, creative and ready to handle change at any moment. This has been a most challenging environment for me because I’m a textbook introvert.

Yet, I’m thriving. Why?

I recently read Susan Cain's Quiet: The Power of Introverts in a World That Can't Stop Talking, a passionate and persuasive look at the value of the introvert. She examines how and why American business culture prizes the extrovert, and she uses social, psychological and scientific research to explain the difference between the two personality types.

The traits and characteristics of an introvert are so valuable to communications and PR. I’m good at my job because I’m an introvert, not in spite of it. Inspired by Cain’s book, I’ve outlined five traits that make introverts better publicists.

1. We prefer listening to speaking

Whether your job requires you to deliver your key messages, or prepare someone else for remarks or an interview, this skill is vital for communicators.

To properly respond to your audience, you have to hear them first. Introverts assess a situation carefully and think before we speak. This allows us to present a succinct message, and stop talking once that message has been delivered. We do this naturally and can train our spokespeople to do it too.

2. We are amazing at solving complex problems

Introverts are more likely to be motivated by diving deep into a project for hours on end. So much of our role is based on research, problem solving, foresight and preparation. We are more likely to ask “what if” and assess every possible outcome of a situation.

Whether we’re in crisis mode or are planning our next campaign, being analytical and thorough are cornerstones of a top-notch strategy.

3. We are keen observers; we are the canaries in your coalmine

Introverts are acutely aware of the world around them. We will spend time in meetings watching the body cues and reactions of those around us. Because we’re not busy talking, we’ll pick up on non-verbal communication.

Careful observation can reveal important clues about the tone and reception of your message. How useful could this be if your main role is internal communications? Consider, for example, the value in surveying staff while your CEO delivers a speech at a town hall and what that could reveal.

4. We are great writers

Remarks. Press releases. Pitches. Tweets. Emails. Copywriting. Blogs. Articles.

All of these require great writing. Most communications-style writing is persuasive and succinct. Because we think things through more carefully, observe our world and love to work through complexity, we are able to synthesize detailed or dull information into a compelling messages for our audience.

RELATED: How to eliminate corporate jargon and drive business performance with improved communications techniques.

5. We prioritize our socializing

I expel significant energy socializing and I need to recharge afterward. So I carefully select the events and meetups I’ll attend, which helps me better manage my energy and my time. This makes me a more efficient networker. It might take me a moment to think about what I’m going to say and to whom, but I’ll be sure to speak to the right person in the room. Teaching yourself how to use this to your advantage can make you a superstar in your community.

Hire an introvert

I don’t need to be the loudest person in my office to succeed as a publicist. I need to listen to what my audience is saying, write persuasively without errors and consider risk before I take action. I’ll see problems before they arise and I will manage them—and my time—effectively. Maybe your next hire should be an introvert.

To hear more about Cain’s research, including her arguments about why creativity and productivity will be squandered if we don’t tap into the power of the introvert, you can find her book online, and check out her TedTalk here.

Nicole is a communications manager with a FinTech in Toronto called RateHub.ca.

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What are some of the most far fetched conspiracy theories that you have heard?

Afghanistan may well be the nexus of the world's greatest conspiracy theories.  A great many Afghans I met had wild ideas about world politics, the US's intentions in the region, and Pakistan's relevance on the world stage.  Quite a few told me that the solution for world peace would be for the United States to simply annihilate Pakistan, which is, apparently, the source of all world conflict.  Alternately, one Afghan told me that the reason there was crime and violence in the West is because women there showed their skin and hair... but I suppose this is less a conspiracy than general ignorance... forgive me, the line is blurry.

The best, though, was a widespread belief that the US and the Taliban were in league with each other, only pretending to fight for appearances.  The US funds the Taliban, while the Taliban gives the Americans an excuse to occupy their country and exploit their vast reserves of... dirt?  I don't know... the last part was never made clear to me.  (Step 1: Ally with Taliban.  Step 2: ??? Step 3: Profit!)

This stems largely from the severe, literally incomprehensible overmatch of technology.  Arthur C. Clarke said, "Any sufficiently advanced technology is indistinguishable from magic."  Similarly, it may be impossible to understand that even magic has limits.  The Afghans feel that with all our American technology, equipment, drones, radar, satellites, etc, we should be able to find and kill the Taliban with a hand wave and a wink of the eye; that we don't is evidence of conspiracy. 

To relay an experience, a Soldier was missing, so we inquired of a local judge as to what he might know.  He scoffed before denying knowledge.  When pressed as to why he scoffed, he said, "You say what you have to say, and ask what you must ask for your information operations campaign, but we know that your Soldier is not missing." 

"Of course he is!" we said.  "What would make you say that?" 

"My sister," he replied, "lives in California.  She has a chip in her cat so that if the cat gets lost, they can find it with a satellite.  You mean to tell me that your Soldiers do not have this same technology?  I know better."

Notwithstanding that pet chips don't work that way... it's a hard argument to defeat.


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10 benefits to getting local news coverage for your brand

Some brand managers reach a point when their media relations expectations are more demanding.

Brand managers who cherish national news coverage and their marketing forecasts often dismiss regional and local newscasts. In-house PR pros, marketers and external communicators often decline to make themselves or their executives readily available to local media outlets, which they now characterize as small potatoes.

However, here are our top 10 reasons communicators would be wise not to blow off interview requests from local journalists:

  1. Today's local TV news producers are often your best contacts on the national level after they jump a couple of jobs a few years down the road.
  2. Your ignoring the local news is like presidential candidates' ignoring their core constituencies, the people who brought you to power and will support you when times are tougher.
  3. You would rather stumble on the local news and make adjustments before appearing before the entire country.
  4. Local news appearances help you to build a library of media experience, which national news producers might check out before putting you in front of a camera.
  5. If you can survive the wacky technical problems that local news crews present, you can handle just about any on-air issue.
  6. You never know what big shots are visiting town, seeing you on the local news and considering how your services might help.
  7. The national news is often nothing more than identifying good local stories and retelling them with higher production values.
  8. Local news coverage still offers one of the quickest ways to reach thousands, if not tens of thousands of people.
  9. It's not uncommon for people who can't get on the news to pay for one of those on-air segments that look like the news. So don't pass up an invitation to take part in the real thing and earn some instant credibility.
  10. The reason that parodies of local news, such as the one in "Horrible Bosses 2," are so funny is because they are spot on. Seize the day, and enjoy a behind-the-scenes experience, even if you consider it sensational and superficial.

[FREE DOWNLOAD: 11 Essentials for a Stellar Online Newsroom]

A version of this article first appeared on Flip Side Communications.

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Is Mexico's goalie always this good, or was the Brazil game a fluke?

Guillermo Ochoa has been good for a very long time. He actually has an inspiring tale of rising above sheer misfortune.

  • He was excellent in Mexico at Club América, getting his debut at the age of 18 and soon becoming first-choice keeper.
  • He soon became part of the Mexican international squad as a goalkeeper, and even became first-choice even there. His heroics vs Brazil in the 2007 Copa America are famous, where Mexico recorded a 2-0 victory.

This is the first time he was in the international limelight - the 2008 and 2009 FIFA video game covers featured him.
The North American cover of FIFA 08. Yes, that's Ronaldinho, Ochoa and a very highly rated 17 year old named Jozy Altidore. The 2009 cover has Maurice Edu instead of Altidore.

He was consigned to second choice, however, for both WC 2006 and WC 2010, and was on the bench for both tournaments.

In the summer of 2011, he was primed to go to a big club - in fact PSG were ready to sign him and had begun talks with his agent. But then disaster struck. Ochoa and four other Mexico players tested positive for clenbuterol after a Gold Cup match in 2011.

And the offers disappeared as fast as they came. Two months later, an investigation concluded that they had unknowingly eaten contaminated meat and were let off the hook. But by then most clubs had finished their transfer business and Ochoa was left in the wilderness. The offer from PSG never came - they signed Nicolas Douchez and Salvatore Sirigu instead.

The only club who was willing to take him was AC Ajaccio, a Corsican side who had been recently promoted from Ligue 2 and were the smallest club in Ligue 1. And so, Ochoa joined. He believed that it would be a good stepping stone for him to improve his career. His pay was one-fourth of the amount he got in Mexico, but he agreed.

Since then, he's been steadily spectacular. In 112 matches over three seasons, he's had 400+ saves. He could've left after his first year at Ajaccio - he was that good. But he stayed, out of a sense of loyalty towards a club who stuck by him despite the doping allegations. He helped the smallest club in the league stave off relegation for two consecutive seasons.

The match against Brazil wasn't even his best in my book. That honour would go to his performance against Qatar-bankrolled PSG in August 2013. PSG had 39 shots, 17 on target. Ajaccio had 1 shot in the entire match.
The match ended 1-1. Ochoa made 13 saves. Watch for yourself.


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Monday, May 30, 2016

Is a career in nonprofit PR a fit?

Have you ever felt fed up with working for a faceless monolith and had the urge to do something more altruistic?

If so, you might be a good fit for a career as a nonprofit communications director.

There’s plenty of good news to go around for these charitable folks. Most are happy with their jobs (72 percent say they’re satisfied or very satisfied). They also like their bosses. Many (83 percent) describe their relationship with their chief execs as positive.

Nonprofit communicators are also highly skilled. Almost all (90 percent) say that they’re comfortable or very capable in their job skills.

However, if nonprofit work were only full of good news, every PR pro would do it.

RELATED: Nonprofit communicators, now's your chance to shine. Enter our Nonprofit PR Awards today!

Some of the career’s drawbacks include:

  • Modest pay: The annual salary for a communications director is just under $60,000
  • Turnover is relatively high: 48 percent of communications directors plan to leave their current position in the next two years

If you’re wondering if a move to the nonprofit side is right for you, NonprofitMarketingGuide.com’s infographic portrait of a nonprofit communications director can help you decide:

 



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Be the Clark Kent of your organization

Clark Kent, Peter Parker… you.

You may appear to be a humble corporate communicator, but take off those glasses, and you’re really a brand journalism superhero, digging up scoops and following leads with ruthless efficiency.

Ragan’s Brand Journalism for Corporate Communicators workshops channel your inner hero. Led by Mark Ragan and Jim Ylisela, these workshops, held across the country, help communicators find their inner voice, dig up stories that need to be told and package them as must-see content.

The workshop is open to corporate communicators interested in sharpening their brand journalist chops.

We’ll be in nearly every corner of the country over the next few months. More workshops get added all the time. Find a location that works for you .

What is brand journalism? Mark and Jim explain:

Find a brand journalism workshop near you. Follow our Brand Journalism workshops at the hashtag #RaganJournalism

If you want an even bigger challenge, we offer Advanced Writing and Editing workshops within a day of our Brand Journalism workshops. Try both and become a communications hero!

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Cats (pets): What are some of the craziest things you've seen a cat do?

I once had a cat (actually a tomcat) that must have been a dog in its previous life. It was a black tonkinese, looking approximately like this one:

The name was Jojo von Schattenbachtaal. Jo-jo for friends and family.

This cat grew much slower than normal stray cats i'm used to. Even its adult size was barely 2/3rd of the normal european cat. First somewhat unusual thing one would notice about this cat was that it was extremely talkative. As in 'does this cat ever stop talking and what is it that it wants to say?'. Second was that it used every opportunity to sit on my shoulder. Imagine cooking with a cat on your shoulder? Yeah.

Now, the really funny part was that the cat would follow us around like a dog. I took it out for a walk very often, just outside the house.

This meant: walk out the appartement, take elevator, walk through a a shopping mall full of people, cross a small pedestrian bridge and walk down the stairs to be on the danube river. There, I would usually sit down on the grass, and the cat would excercise going up and down the tree. Did I mention that Donau area is the favorite place for people to walk their kids and dogs? This never seemed to bother him much.

When we took this cat to the vet, I would stay outside to watch it go up and down the tree, and my wife would wait inside. The vet was pretty much puzzled, as in 'and how will you make it climb down now?'. The answer was surprisingly simple: whistle and the cat comes running...

At that time we also had a small child and a bike trailer like this one:

Needless to say: the moment we took the trailer out, the cat was in it. And so, the cat went with us for bycicle tours, picnics in the nature and so on.

Is this crazy? Not for a dog. But for a cat?



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When I throw a rock into water, ripples are formed. If I throw a rock into a black hole, will there also be ripples?

Yes, although they would be very small.

The closest example we have is not something falling into a black hole, but a neutron star orbiting about another neutron star. This is the double pulsar discovered by Taylor and Hulse. And it emits gravity waves.

In a similar way, anything falling into a black hole will be accelerated, cause an acceleration of the black hole, and that acceleration will cause emission of gravity waves.

There is nothing special about a black hole that makes this answer any different from what you get by falling into any object.



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