In the Swedish alcohol company’s latest marketing spot, a man at a music festival sees an acquaintance named Dave. “Only it wasn’t the Dave I remembered,” the man explains. “He told me his name was Darla now.” After the man says he tried to make up an excuse to get away, Darla takes him by the hand and leads him on an adventure that includes music, dancing, drinking Absolut, watching a parade and taking pictures.
In the end, the narrator has changed. Darla, he says, was “the same person. The same heart. She hadn’t changed. I had.”
Here it is in its entirety:
The marketing effort is part of the company’s #AbsolutNights campaign.
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Daniel Villarreal, editor-in-chief for Unicorn Booty, pointed out flaws within the ad, but called it “a step in the right direction.” One must only peruse the YouTube comments for a short time to find that not everyone feels that it’s a step in the right direction.
What do you think of the spot, PR Daily readers? How might other organizations approach this subject?
from PR Daily News Feed http://ift.tt/1r1fhSl
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