Twitter entices social media heavyweights with cash

In a bid to regain some of the relevance and users it lost over the past few years, Twitter hopes that dollar signs can win favor with influential social media users.

The Amplify Publisher Program gives Twitter celebrities the opportunity to make money on their content by enabling users to allow Twitter to place a pre-roll ad in front of their videos.

According to the company’s blog post, it’s “as simple as ‘checking a box’ prior to tweeting.”

The opt-in is nonexclusive, which means that users could theoretically monetize their videos on Twitter and any other platform, such as YouTube. Creators will receive 70 percent of the ad revenue for their video.

RELATED: Learn to produce newscast-ready video and B-roll that media notice and fans share.

Twitter also upgraded its Media Studio—the destination for all of the platform’s publishing tools and resources. Users now have access to:

• A new unified media library (videos, GIFs, and images)
• New tweet scheduling / planning capabilities
• Team management and multi-account support
• Improvements in stability and upload performance

Users can check whether they’re eligible for the program by downloading the Twitter Engage app.

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