How marketers rock back-to-school campaigns

If you’re of a certain age and you’ve checked your Facebook recently, you seen pictures of your friends’ backpack-laden children signaling that it’s back-to-school season.

For marketers, this translates to a whole hill of opportunity.

Did you know that back-to-school is the second biggest retail holiday—raking in more than 17 percent of the year’s retail sales?

Fundamental marketing principles apply in this situation as much as any. The right message delivered to the right audience at the right time is critical to a successful back-to-school season for relevant brands.

RELATED: Learn new strategies to tell your story with social media, images and video.

Though back-to-school marketing peaks in July and August, planning should happen in the months leading up to the season. Marketers are likely not just targeting parents, either. One study showed that 59 percent of shoppers said their child’s preference was a “major factor” in their back-to-school purchasing decisions.

What are your secrets to a successful back-to-school retail season, marketing pros?

For a slew of tips, check out the infographic below from TheShelf.com:

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