Burger King is bringing back Cheesy Tots and will promote them using a famous character who shortened the phrase “tater tots” to “tots.”
Actors Jon Heder and Efren Ramirez—stars of the cult movie hit “Napoleon Dynamite”—reunited to promote BK’s latest menu endeavor. Watch the spot here:
That’s it—simple, direct and full of nostalgia.
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Here’s what Alex Macedo, President, North America, for the Burger King brand told Mashable:
Fans have been craving the return of Cheesy Tots for some time now. So we wanted to give loyalists a holiday surprise after we heard so many of their requests. Now they’ll be able to warm up to these cozy cheese and potato bites this holiday season.
Here’s a cultural refresher from the 2004 original:
(Image via)from PR Daily News Feed http://ift.tt/2fKPJbM
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