There is no shortage of hashtags and fundraising ideas for the annual observance, which began in 2014 at the 92nd Street Y in New York and which falls this year on Nov. 29. With momentum on social media and a partnership with the United Nations Foundation, #GivingTuesday has quickly become a vast philanthropic effort led by millennials.
Today, health care communicators and stakeholders with diverse specialties and causes have organized local and online campaigns to raise awareness and money. #GivingTuesday helps kick off the charitable holiday season of philanthropy, according to the organization’s website.
How generous have people been in the past? GivingTuesday.org says last year, people in 71 countries helped raise some $116 million.
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Tons of ideas
Here’s a sampling of the many causes and campaigns that are underway this year.
In Ohio, a local news website—Vindy.com—posted:
Something New Florist in Canfield will donate 20 percent of the proceeds from the Shepherd Foundation’s custom-designed arrangement to support the Virtual Dementia Tour Comprehensive Program. With those funds, Shepherd of the Valley provides Virtual Dementia Tour training for caregivers, health care providers, first responders and others caring for those with dementia. Oh, and Something New Florist doesn’t just do this on Tuesday. They do this every month as part of their Blooms of Hope mission. The Shepherd Foundation just happens to be the November philanthropy.
Visuals on websites and social media, of course, are helping drive campaigns:
Instagram and Twitter also were heavy with promotions related to health care:
It may be time to begin planning next year’s fundraising. #GivingTuesday’s website is popping with resources such as social media badges, press releases, proclamations, timelines, logos and more.
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