Sunday, July 16, 2017

A guide to creating outstanding infographics

Visual content marketing is here to stay, and infographics are a hugely important part of that equation.

When asked what kinds of visuals marketers planned to use most frequently in 2017, Vennage reports that more than 30 percent of respondents identified infographics, trailing only stock photos.

In that same study, more respondents (41 percent) identified infographics as having the highest engagement of any type of visual.

[RELATED: Refresh your social media strategy so you can react on the fly.]

So, now that you know you should be creating infographics, the question becomes how you can do it effectively.

Ervin & Smith lay out five steps to follow in their infographic, “5 tips for making great infographics.” They are:

1. Find the story.

2. Use the right format.

3. Make it interesting.

4. Double check your stats.

5. Make it sharable.

For more on these steps, check out the full image below:



from PR Daily News Feed http://ift.tt/2utT3hq

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