Royal Opera House turns to symbols for World Emoji Day

It’s World Emoji Day, and no one is celebrating online quite like the Royal Opera House.

In addition to being the top trending topic on Twitter on Monday, the occasion is also “a global celebration of emojis” organized by ‪@Emojipedia, according to the World Emoji Day Twitter bio.

The Royal Opera House in London is using the opportunity to educate and amuse followers by creating and telling the stories of ballets and operas using nothing but emojis:

1. Guess the opera. RT and DM us your guess to enter the prize draw.

🇨🇳🤴💕👸🏻🤴❓❓❓✔👸🏻😬🤴👸🏻😚💕#WorldEmojiDay

— Royal Opera House (@RoyalOperaHouse) July 17, 2017

2. Guess the ballet. RT and DM us your guess to enter the prize draw.

🙍👵👵🏠💌👑💇👗👡🎃🐀🏰🎉😍💑🌙🕛💨👡🏃👡👏💖💍👰#WorldEmojiDay

— Royal Opera House (@RoyalOperaHouse) July 17, 2017

3. Guess the opera. RT and DM us your guess to enter the prize draw.

🇫🇷💁🎉🍾🥂🍷🤒💑🥀💰💔🤺😵☠#WorldEmojiDay

— Royal Opera House (@RoyalOperaHouse) July 17, 2017

4. Guess the ballet. RT and DM us your guess to enter the prize draw.

🌽🍂🤴💘👩🤒🍻🤴🗡👩😱💔💀⚰👯👯👯👻👩💕🤴👋⚰#WorldEmojiDay

— Royal Opera House (@RoyalOperaHouse) July 17, 2017

There are several more: The company is tweeting a new one every 30 minutes. If you retweet them and send your guess, you could win a pair of tickets.

The Twitter gambit is the opera house’s way of engaging attendees online and telling stories.

“We grab any opportunity to tell narratives and teaming up with Twitter means we do this at unprecedented scale,” Jeremy Paul, ROH’s head of marketing, said in a statement. “It’s part of a strategy to pivot into dialogue-platforms like Twitter.”

[RELATED: Learn how to create content that makes a difference to your bottom line at the Brand Storytelling and Content Marketing Conference at The Coca-Cola Company.]

It’s not the only organization or business leader to tell stories on World Emoji Day. Here’s a sampling from others’ efforts:

It was all started by a 🐭. Happy #WorldEmojiDay! http://pic.twitter.com/ssVSczPj78

— Disney (@Disney) July 17, 2017

😀🌎🌍🌏📆 Happy #WorldEmojiDay! 🎉 We’ve got some 😎 new ones to show you, coming later this year! 👀👇 https://t.co/xBR9ZJ7l4g http://pic.twitter.com/fhDrr4J5KG

— Tim Cook (@tim_cook) July 17, 2017

Happy #WorldEmojiDay 👍🏻 #ZetterbergMoji: https://t.co/uETWYiKnDt http://pic.twitter.com/gWLaLW1DCf

— Detroit Red Wings (@DetroitRedWings) July 17, 2017

In honor of #WorldEmojiDay, we’d like to use a couple to thank the men & women who give their ❤s & their all for the 🇺🇸!

— U.S. Dept of Defense (@DeptofDefense) July 17, 2017

😎 😜 🔝 👋 ⚽️ 🎧 ❤️ 👑 🔥
Happy #WorldEmojiDay!
Check out our hilarious emoji challenge playlist https://t.co/ddLsuWFagB http://pic.twitter.com/8i3tYy2A5b

— FC Barcelona (@FCBarcelona) July 17, 2017

We take #WorldEmojiDay very seriously at @usatoday. 👍 What's your favorite emoji? 🤔 http://pic.twitter.com/EajDRZEMFc

— USA TODAY (@USATODAY) July 17, 2017

The Great Wave is so famous it has its own emoji! 🌊
Learn more about the masterpiece in this blog #WorldEmojiDayhttps://t.co/Q3FFyS5mXM http://pic.twitter.com/2gMvGiZLxA

— British Museum (@britishmuseum) July 17, 2017

Football Manager moments recreated for #WorldEmojiDay = The injury-time equaliser.

😐😐😐😮⚽️👉🥅☹️😞😖😫😩😤😠😡😡😡😡😡😡🤜💻🔨💻👉🗑

Tweet us your moments! 😛

— Football Manager (@FootballManager) July 17, 2017

What has been your favorite marketing tweet during World Emoji Day, PR Daily readers?

(Image via)

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