The next president of the United States will be announced in less than three weeks. From now until Election Day, voters have a decision to make.
Whether you know who has your vote or you’re undecided, the final weeks leading up to November 8 can be overwhelming.
“52 percent of American adults report that the 2016 election is a very or somewhat significant source of stress,” according to the American Psychological Association’s recent press release about The Stress in America survey. Luckily, the APA release also offers insight on how to manage stress related to the election.
With any election comes opinions and differences, especially now when social media is such a big influence.
“Election stress becomes exacerbated by arguments, stories, images and video on social media that can heighten concern and frustration, particularly with thousands of comments that can range from factual to hostile or even inflammatory,” said Lynn Bufka, PhD.
APA’s press release not only shares stress-busting tips, it shows how organizations can score high numbers with their audience through the use of trending topics and current events. Here are several key takeaways from their release to use in your own election content.
Elect Your Theme
Organizations must decide on a subject and stick with it. It’s easy to get carried away with every election topic – women’s rights, the economy, social advocacy, etc. Keep your election content grounded by fixing your and your audience’s attention on one or two key topics.
As Anne Thomas shares in 5 Tips to Boost Election News Engagement, “Your goal should be to focus on what’s important to your target audience.” Use this tactic to start a conversation and find out what matters most to those influencers and customers you’re looking to reach.
Elect Your Brand
Something that really worked well for APA is that they stayed true to their brand. Your content should always be clear and tied back to your industry.
Your brand is everything, and your audience needs to trust it. Including attribution and insights is a great way to develop credibility and build an audience around it.
Elect Your Social Presence
Social media is such a big influence in our everyday lives as each channel identifies buzzworthy topics. Creating tweetable quotes and hashtags will advance your social media presence. Of course, with every release, you should also include a call-to-action to motivate your readers and boost engagement.
Get more tips for identifying and reaching your audience. Download our free guide Maximize the Reach of Your Message with a Strategic, Multichannel Plan and start sharing content your audience will love.
Author Elisha Levingston is a customer success representative for channel and advocacy marketing at PR Newswire.
from Blogs http://ift.tt/2eqmw31
No comments:
Post a Comment