A health care branding checkup

Blue, green and white are calming and nurturing colors commonly associated with health care.

The summer months may be a good time to critique your hospital’s branding and determine whether your logo needs updating. This infographic offers often-overlooked insights about designs.

For example, insignias are difficult for consumers to digest when they:

• Blend in with surroundings, a.k.a. Camouflage Syndrome

• Puzzle viewers with ineffective fonts and styles

• Have complex messaging

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Take a look:

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This article was first published in July 2016.

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