Thursday, May 18, 2017

Marketers, which LEGO character are you?

What can Lego teach us about digital marketing agencies?

Plenty, it turns out.

For one, the iconic toy’s characters can teach us about the roles we play in our agencies. On the web design side, for example, Batman’s “cool and collected personality” would make him an ideal project manager, according to The Website Group.

The agency also identified potential Lego leaders within the SEO team—such as Shakespeare, who is clearly an ideal content writer.

[RELATED: Ragan creates custom content, from white papers to emails to intranets and more! Find out what our team can do for you.]

On the marketing side, Santa Claus’ delivery experience would make him a great email marketing specialist. Robin Hood would be an asset in PR for his talent in keeping a strong public image.

The comparisons don’t stop there. Check out The Website Group’s infographic full of Lego analogies, and see which character represents your current roll:



from PR Daily News Feed http://ift.tt/2rjOzsw

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